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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 25, 2019

Whether you’re new to retail arbitrage or have been doing it for years, making mistakes is par for the course. And while making mistakes is often how we learn and grow as entrepreneurs - it often comes at an expensive cost. Some mistakes can even be detrimental to the success of your business.


Today, we share the retail arbitrage mistakes you should avoid while building your Amazon FBA business. We highlight the most common errors many new Amazon sellers make and share the data points that you should consider when deciding to buy a product. We also discuss why you shouldn’t fall into the habit of buying with your heart instead of looking at the facts, share the tools that can bring you greater success, and offer clarity on when is the right time to move from retail arbitrage into wholesale bundles.


“The number one retail arbitrage mistake is only focusing on sales rank when it comes to deciding to buy a product.” - Kristin Ostrander


This week on the Amazon Files:


  • What is retail arbitrage?
  • Why you shouldn’t just rely on sales rank when deciding to purchase a product.
  • How to use Keepa to gain insights into product performance over time.
  • Gleaming insights from data points such as longevity, ratings, reviews, and the number of sellers.
  • Why you shouldn’t use a BOLO list.
  • Why you need to trust the facts and not your feelings.
  • How to use Merchant Words as an SEO and keyword tool.
  • The risks of selling from categories and brands that can be easily counterfeit.
  • Why you shouldn’t cherry pick what you scan in store.
  • The advantages of choosing replenishable items and speaking to store managers.
  • How much money you need to switch to wholesale bundles.


Mommy Income Question of the Week:


  • What does it mean to sell on Amazon?


Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access- visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword RA Mistakes to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.