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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jul 23, 2018

Even though Q4 might seem like a long way away, it is not too early to begin your research and planning. Doing this ahead of time will allow you to stay on top of your budget and ensure that you have gathered the right amount of stock. Due to the holidays, Q4 is the busiest and most hectic time of the year, so being prepared will allow you to enjoy the holidays with your loved ones without stressing about your inventory or the price of your items.  

On this week’s episode, we encourage you to learn from our mistakes and we share advice on how to avoid making those same mistakes in Q4. We share the top five most common mistakes many new Amazon FBA sellers make, strategies to avoid those mistakes, and tools you can use to ensure your business stays stress-free and on track during the Q4 holiday selling season. We also explain why you’re more likely to make more money by avoiding hot ticket products and trends and tips for building relationships with store managers to boost your retail arbitrage success.


“The reality is shiny objects don’t pay the bills long-term.” - Amy Feierman


This week on The Amazon Files:

  • Five common mistakes sellers make in Q4 and how to avoid them.
  • How to avoid selling out too soon before a holiday.
  • How to set capital aside in preparation of purchasing enough inventory for Q4.
  • Why it is important to understand that not every Amazon customer has the same spending behavior.
  • The importance of reviewing last year’s Q4 to find out what worked and what did not.
  • Why you need to take into account shipping time and the time it takes for a product to go live.
  • Why you need to shop and ship more often in Q4 and send in smaller shipments more often.
  • Why retail arbitrage sellers should be shipping Monday, Tuesday, and Wednesday.
  • How to prepare for keywords and searches to be different during the holidays.
  • How to use catalogues to gauge what is trending.
  • Why you are more likely to make money by avoiding hot trends.
  • How to research which evergreen products will sell more in Q4 so that you can have adequate inventory.
  • Why you should avoid selling something you have no experience with just because it is popular during Q4.
  • The importance of making note of the seasons when vendors are out of stock.
  • Tips on building relationships with store managers for the purposes of retail arbitrage.
  • How to use your data to avoid the “I-wish-I’d-bought-more” syndrome.
  • Why it is a good idea to buy more than you are comfortable with.
  • The reason customers purchase bundles.


Top 5 Mistakes to Avoid in Q4:

  1. Bad inventory management and planning
  2. Shipping timing
  3. Chasing hot trends
  4. “Price panic”
  5. Ignoring last year’s data

Resources Mentioned:


Get Ready for Q4 with Our Webinar!

Are you overwhelmed by the thought of preparing for Q4? We can help you decide what to sell and how much inventory you need to buy ahead of the holiday rush! Imagine a Q4 where you don’t run out of inventory, and you get to enjoy the holidays with your loved ones. Register for our July 30th webinar at

Jumpstart Your Amazon Business Today!

Are you ready to jumpstart your Amazon business but don’t know how? We can guide you step by step through easy-to-understand video instructions for your Amazon business must-haves. We’ve got everything you need in one place -- from setting up your Amazon account to shipping your items to Amazon fulfillment centers. Go to Start FBA Today to start your exciting Amazon journey.


Discover the Ease & Simplicity of the Wholesale Bundling System


Don’t know where to start in your wholesale bundling Amazon business? We teach a lot of different strategies for searching wholesale bundles and creating your own unique bundles. Learn the A to Z of Amazon wholesale bundling through Mommy Income’s Wholesale Bundle System. Visit for more information.


Got Questions?

Shoot your questions on our Facebook Group! We’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word POOLPARTY to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning in to this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.