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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Nov 26, 2018

It can be challenging to figure out where you should begin with retail arbitrage bundles. You might misunderstand retail arbitrage, and it can be hard to find out what you can and cannot do. Many new Amazon bundlers often feel buried by uncertainty on whether they can bundle generic and brand items together or how to plan bundles around seasonality and expiration windows.


Today, we discuss the ins and outs of creating retail arbitrage bundles. We share our story, the pitfalls we’ve encountered as well as how to avoid them. We cover topics ranging from the basics to Global Trade Item Number (GTIN) exemptions, why variety packs often make excellent RA bundles, and whether you can bundle generic and branded products in the same bundle. We also share advice on working within niches, following trends, and the essentials behind doing your research.  


“The reason why variety packs and bundles work is that everyone likes different stuff; different strokes for different folks.” - Kristin Ostrander


This week on the Amazon Files:


  • Our journey into retail arbitrage bundling.
  • Why you might want to create retail arbitrage bundles - and the pitfalls to avoid.
  • Testing and understanding the seasonality of products for retail arbitrage.
  • The bundle basics that you need to know.
  • Amazon’s definition of generic items and whether you can bundle them with branded items.
  • What you need to know about UPC and GTIN exemptions.
  • Why variety packs make excellent bundles.
  • The opportunities and niches within grocery and how to work with expiration date windows.
  • How to know when to make a move into wholesale.
  • How to research, follow trends and use tools to make good bundling decisions.


Mommy Income Question of the Week:


  • Do you use keyword research like Merchant Words before deciding on the contents of a grocery bundle?





Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundleson Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on trainingon:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access- visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along with their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword RA Bundlesto join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our websiteand subscribe to our mailing listfor even more resources.