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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jul 2, 2018

AF044 Improve Your Amazon Listings to Increase Profits with Cordelia Black


Cordelia Black is the CEO of Scanner Society, an online community for Amazon sellers wanting to improve their growth, succeed on Amazon, and share ideas, tips, and strategies with other Amazon sellers. She has been successfully selling on Amazon since 2013 and has extensive experience with online arbitrage, wholesale bundles, and private label retail. In addition to running the online community as well as her Amazon business, she offers coaching programs and workshops to help other Amazon sellers succeed in their online business.


Cordelia joins us today to share how her new online tool and class, Amazon Listings Demystified, can help Amazon sellers improve their Amazon listings and increase their profits while removing the guesswork involved with choosing the right keywords and phrases. She shares the inspiration behind creating the tool, how it helps you increase the searchability of your products, and how to test your listings to ensure you’re using relevant keywords. She also explains the difference between keyword indexing and keyword ranking, how removing keywords from your listing can improve your product’s searchability, and why proper placement is critical to achieving remarkable results.


“Just because you have more words in your listing doesn’t mean that those words are going to help you sell more product.” - Cordelia Black


This week on The Amazon Files:


  • What inspired Cordelia and Alex to create the Amazon Listing Demystified tool and course?
  • How it helps sellers write better listings.
  • How to develop a good list of keywords without using expensive tools.
  • How to find the best combination of keywords and phrases.
  • What is keyword indexing?
  • How to test which keywords are indexing for your listing.
  • How to test your competition’s keyword indexing and listings.
  • The importance of choosing the right keywords and phrases to use in your listings.
  • Why the wrong keywords can cause penalties.
  • The importance of using relevant keywords in your listings.
  • The difference between relevant and irrelevant keywords.
  • How removing certain keywords can improve your listing.
  • Where to place your essential keywords for maximum results.
  • Benefits of the Listing Demystified tool and class.
  • Examples of real results from using the Amazon Listings Demystified tool and class.
  • The difference between keyword indexing and keyword ranking.
  • The importance of checking your listings to see what you are indexing for.


4 Techniques for Finding Keywords for Your Amazon Listings:


  1. Use common sense.
  2. Amazon auto-populate and sidebar
  3. The product’s packaging.
  4. Google Adwords Keyword Planner




Demystify Your Amazon Listings!


Are you tired of all the guesswork involved in trying to find the right keywords for your Amazon listings? Ready to ramp up your Amazon business, improve your listings, and make more money? Head over to to receive $50 OFF the Amazon Listings Demystified tool and course!


And, don’t forget to join us in the Scanner Society community!


Tools and Resources Just for You!


Want to learn how to use Merchant Words? Our mini-course, How to Use Merchant Words, provides videos that show you how to read the data so you can use it to help you build better listings and better bundles as well as understand what people are searching for. For only $17, you can join this class by going to


Quit the guessing game and start trusting your keywords! Get the discounted monthly offer of Merchant Words at $9/month exclusive to Mommy Income listeners and followers by going to


Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cashout! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to

Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word LIST to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.