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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 16, 2019

Many Amazon sellers, both seasoned and new, turn to private labeling. With all the buzz going on around it, Amazon business owners think they can just jump right into private labeling, create new products, and rake in millions of dollars. This, however, isn’t always the case.


In reality, while private labeling isn’t entirely bad, there’s a lot of parts and pieces that need to be put together before you can make it sustainable. There are also lots of other routes and avenues you can take when starting a business on Amazon—alternative paths that are more beginner-friendly.


In today’s episode, we discuss the facts and myths about private labeling. We explain the pros and cons of creating a private label product as well as the steps to create one. We share some of the biggest roadblocks we’ve met in creating private labels, including issues with customs and the FDA. We also explain why we don’t recommend private label for Amazon beginners and suggest a better alternative to begin building your Amazon empire.


“Private label can be the holy grail of Amazon selling if you could do it correctly - and correctly means slowly.” - Kristin Ostrander


This week on the Amazon Files:


  • The definition of private labeling and how it differs from white labeling
  • Examples of products with private and white labels
  • The pros and cons of private labeling
  • The importance of market research when creating private label items
  • How to build a brand for private label products
  • The legal liabilities you need to be aware of
  • How Amy’s private label items met an issue with customs and FDA
  • The financial costs and how to ensure product quality
  • How long it takes to manufacture a custom-made item
  • How to manage and mitigate private label risks
  • Why Amy and Kristin don’t recommend starting on Amazon with a private label item
  • Why bundling is an excellent alternative



Related Content:



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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Poor Man’s PL to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.