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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 16, 2018

Many business owners talk about having slow-selling seasons - or what we like to call “the mythical sales slump.” For Amazon sellers, we often see this during the Summer season. What if there was a way you could avoid the mythical sales slump season and create an actionable strategy to help you rock your summer sales on Amazon?

On today’s episode, we’re discussing how to source seasonal products properly to avoid the Summer sales slump and the importance of planning your seasonal sales well before Summer arrives. We’ll share various product categories you can begin researching products in to get your Summer selling season started off right and how using a calendar can help you plan your seasonal products more effectively. We’ll also discuss why you should get into the mindset of the Summertime buyer and the holidays and events you should consider when sourcing seasonal products.

 

“There’s no excuse to have a Summer sales drop.” - Amy Feierman

 

This week on The Amazon Files:

  • Sourcing products appropriate for each selling season.
  • The importance of planning your Summer sales season.
  • How far ahead should you purchase Summer products to sell in your Amazon store?
  • The importance of doing your research now on Summer products as a Retail Arbitrage or Online Arbitrage Amazon seller.
  • Planning your ordering purchase and shipping dates.
  • Considering late season and early-bird shoppers when planning your seasonal sales.
  • The benefits of building relationships with wholesale sales representatives.
  • Summer holidays and events to prepare for.
  • Creating bundles for holiday gift shoppers.
  • Using Pinterest lists for brainstorming ideas for products to sell in your Amazon store.
  • Asking others for gift-giving product ideas.
  • Getting clearance to sell Hazmat Summer Products in your Amazon store.
  • The importance of paying attention to the people around you - how they shop and what interests them - to help you source seasonal products.
  • Paying attention to seasonal products that have the potential to become evergreen products for your shop.
  • Thinking about summer hobbies and the products and accessories people need for those seasonal activities.
  • Stepping out of your comfort zone to rock your Summer sales.
  • Preparing for the Back-to-School selling season.
  • Restrictions on selling melt-able products on Amazon.
  • Using slower sales periods to plan for your Q4 season.

 

Rock Your Summer Sales Cheat Sheet

Are you ready to overcome the Summer sales slump and take your Amazon business to the next level this season? Head over to MommyIncome.com/Summer to grab you free “Rock Your Summer Sales Cheat Sheet” download to learn tips, tricks, and product ideas you can use to explode your Amazon business this Summer!

 

Jumpstart Your Amazon Business Today!

Are you ready to jumpstart your Amazon business but don’t know how? We can guide you step by step through easy-to-understand video instructions for your Amazon business must-haves. We’ve got everything you need in one place -- from setting up your Amazon account to shipping your items to Amazon fulfillment centers. Go to Start FBA Today to start your exciting Amazon journey.

 

Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to MommyIncome.com/joinus with the code word Summer to start interacting with our community.

 

Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.