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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Nov 5, 2018

Everyone wants to shoot for the moon when they set up their Amazon business but doing so may lead to unnecessary disappointment. If you set your goals and expectations too high in the beginning, then you will soon be wondering about what you are doing wrong. You should realize that you may not be doing anything wrong and you may just be setting your goals too high.


Today, we discuss how to set realistic expectations for Amazon selling success. We share our thoughts on how to set realistic expectations based upon where you are right now and the importance of celebrating your ‘wins’ - even the small ones. We also explain how to become more efficient in your Amazon business, what you should consider when setting goals, and how creating a schedule can impact your success.


“Don’t compare your business to someone else’s. No two businesses are the same. Comparison is the thief of joy.” - Kristin Ostrander


This week on the Amazon Files:


  • How to celebrate your wins, no matter their size.
  • Understanding that any business is not a get rich quick scheme.
  • How to run your numbers to get realistic expectations.
  • How wholesale bundles eliminate competition.
  • Efficiency versus margins and how they affect your bottom line.
  • The ways that your Amazon Business can become more efficient.
  • How to achieve consistency and focus on the long term.
  • How to rework your goals and what to base your goals on.
  • Why creating a schedule and a plan is so important.





Related Content:



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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along with their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Expectationsto join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our websiteand subscribe to our mailing listfor even more resources.