May 28, 2018
At some point throughout your journey as an Amazon seller, you may have to deal with slow-moving inventory. Several elements can contribute to this challenging and, at times, frustrating phase. It is vital to know how to deal with such challenge to avoid getting discouraged and prevent your company from losing money.
Today, we’re sharing a few real strategies to start moving your slow-moving inventory before you lower the price and lose money. We discuss the factors that contribute to slow-moving inventory and why you should set a personal standard for them. We also explain how to identify when you should keep and when to dump your inventory as well as the significance of thinking the way your buyers are thinking when it comes to coming up with the best keywords for your listing.
“Be patient with things. Start changing one thing at a time and document it.” - Amy Feierman
This week on The Amazon Files:
- Customizing your SKU
- A great way to dump toy inventory
- Why price is often not the problem
- Why you should pay attention to your title
- How to get the best keywords for your listing
- How long to hang on to your inventory before you rebundle
- Why Pay Per Click Ads should be your last resort
Key Takeaways:
- You don’t marry your inventory.
- Have realistic expectations.
- It’s important to include the keywords and search terms in your title bullet points.
- The first five keywords are what Amazon picks up on first.
- Use descriptive words.
Resources Mentioned:
Don’t Throw Your Money Away! Learn Pay Per Click Today!
Don’t know where to start with Amazon’s Pay Per Click Advertising? Join us in our Pay Per Click Class where we walk you through how to set up a targeted and manual campaign, how to download keyword reports, and how to convert the files Amazon spits out at you. You will learn how to implement the strategies we teach to make sure you don’t throw your money. Join this class by going to MommyIncome.com/ads.
Confident Wholesale Bundling in Philadelphia!
We are bringing the Confident Wholesale Bundles Workshop to Philadelphia this July 21 and 22, 2018! We want you to experience the best kind of bundling confidence to move your business forward. Best of all - you will be able to implement what you learned from the Confident Wholesale Bundles Workshop the next day at the Philly Gift Show! There are only 20 seats available so head over to MommyIncome.com/philly to grab your spot now! For our podcast listeners, we have a special code for you! Enter the code workshop18 to receive special pricing!
Take the First Step to Turn Your Dream Into Reality!
How can you work on your Amazon business when it seems that you just don’t have the time to do it? It’s time for you to take action and take back your life -- and we can help you do that. By getting a copy of The 15-Minute Hustle: A Simple Way to Get Everything Done eBook, we can help you get back 26 hours of your life in a week by learning how to start making your list and how to capitalize on it to get things done 15 minutes at a time. Go to www.15MinuteHustle.com to start realizing your dream, one step at a time.
It’s Not a Guessing Game! Trust Your Keywords!
Quit the guessing game and start trusting your keywords! Get the discounted monthly offer of Merchant Words at $9/month exclusive to Mommy Income listeners and followers by going to MerchantWords.com/MommyIncome.
Got Questions?
Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to MommyIncome.com/joinus with the code word slow to start interacting with our community.
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.