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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Sep 9, 2019

Do you want your Amazon business to continue to evolve and become even more successful? Then, you need to consider new ways to develop your Amazon empire. After mastering the art of retail arbitrage and wholesaling, bundling is the next step to success, and the first step you need to do is shift your mindset and think not only your product but your ideal customer.

Today we discuss how to make the move from retail arbitrage to selling bundles and why this is the time to focus more on your customers and less on the data. We dive into the process of coming up with great bundle ideas and how to develop them into successful products that people need. We also discuss why combining bundles of products are doing a service in this one-click society to meet customer needs quickly and easily.


“The number one thing that you actually have to do to start bundling is changing your mindset.” - Kristin Ostrander


This Week on the Amazon Files:

  • Why you need to let go of data and sales rank at the start of your wholesale bundling journey
  • How to research wholesale bundles that customers need
  • How to use your own experiences to stay customer-focused
  • Why you need to consider the difference between the buyer and the end-user of a product
  • How solving your customers' problem will result in sales
  • Brainstorming for ideas, then narrowing your focus for success
  • Playing to your strengths - why you're in a unique position to fulfill your customers' needs
  • How to white label for a successful wholesale package
  • Three action steps to get started in selling bundles


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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Mindset to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.