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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jun 10, 2019

George Lawrence is the Founder of Merchant Words, a keyword resource that helps Amazon sellers understand search volumes on keywords and keyword phrases. In a nutshell, Merchant Words enables you to see what people are searching for and the search phrases they use, so that you can better understand what people are looking to buy. George was previously a computer programmer, writing software for companies, mobile phone apps, backend software, and websites. He is married with three children and started selling products on eBay for extra cash, before founding Merchant Words.


George joins us today to share how the Merchant Words keyword research tool was founded for online sellers with a keen focus on making it easier for buyers to find what they want. He reveals the pitfalls of keyword stuffing and highlights that you should make listing and keyword decisions based on what is best for your customer. George also shares how Merchant Words uses data from the dropdown search box suggestions and why this is a better solution to using data based on advertiser data.


“If your priority first lies with improving the life of a customer, then that is always going to align with Amazon's long-term goals.” - George Lawrence



This week on the Amazon Files:


  • How the words in the dropdown suggestions box inspired the creation of Merchant Words.
  • Why you should use accurate keywords and not partake in keyword stuffing.
  • How the Search Quality Team at Amazon identify sellers who are keyword stuffing.
  • How often Merchant Words is updated and how it estimates search volumes.
  • Why Merchant Words uses different data from advertising platforms and why this is vital.
  • The new features coming to Merchant Words.
  • How the Listing Advisor tool will help you create listings.
  • Why you should make listing decisions based on what is best for your customer.


Connect with George Lawrence:



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