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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 2, 2020

Amazon is making changes, yet again. This time, product bundling on Amazon is at the crosshairs due to policy changes on GTIN exemption listings. But Amazon policies seem different for everyone - while some sellers go ungated, others get error messages for the same receipts and invoices. We hear you: it’s like Amazon doesn’t even follow its own rules! The struggle is real, but you need to ensure that you are compliant when it comes to listing bundles on Amazon to scale your online business.


This week, we share an overview of Amazon bundling rules and policies, what’s changed, and what you can do to ensure your Amazon business is compliant. We explain what GTIN is and illustrate how changes to it can affect bundling. We share alternatives and solutions to GTIN exemption listing on Amazon and discuss how you can leverage your relationships with your Amazon vendors to get Universal Product Codes. We also discuss why Amazon makes these policy changes as well as explain how to sell on Amazon without using big brand names.


“Changes on GTIN exemptions now require you to have packaging. It’s part of Amazon wanting to make the whole buyer experience better for its end-users.” - Amy Feierman


This week on the Amazon Files:

  • What the GTIN exemption is and how it works
  • Changes with Amazon’s GTIN exemption policies, how they affect bundling, and why Amazon makes changes to their policies
  • Why you don’t need big brand names to make your Amazon bundles sell
  • What Universal Product Codes are and why generating random UPCs won’t work
  • How to use generic as a GTIN exemption on Amazon
  • Using your business relationship with vendors to get UPCs
  • Getting a trademark to get GTIN exemptions with brand packaging
  • How long it takes to get a GTIN exemption and trademark
  • Buying GS1 UPCs and other alternatives to custom packaging on Amazon
  • A faster way to get brand registry


Related Content:


The Confident Wholesale Bundlers Workshop Comes to a City Near You!

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  • What wholesale bundles are and why they work
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  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
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  • Pricing strategies for your wholesale bundles
  • And much, much more!

To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword 2020 Update to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.