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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Nov 25, 2019

Initiating a call with wholesale vendors and maintaining great relationships are the keys to an excellent, high-profit Amazon business. But simply picking up the phone and knowing that you’ll be talking to complete strangers could be an overwhelming experience for the shy entrepreneur. How can you communicate with wholesale distributors and vendors if you’re an introvert? Well, you have the permission to be a beginner, and with a little practice and preparation, you’ll start making solid relationships and reaping high profit in no time.


In today’s episode, we discuss how to find, approach, and maintain good working relationships with wholesale vendors and Amazon FBAs. We share tips to help you prepare for your first contact, the questions you should expect to receive as well as the questions you should ask. We explain how to turn around a ‘no’ from wholesale distributors and vendors to create great working relationships. We also share a few exercises to help you practice for your first call and how a solid relationship with a wholesale representative has protected our business.




“It’s all about preparing yourself ahead of time. By knowing how to respond before you pick up the phone, you can have a conversation that builds relationships.” - Amy Feierman

This week on the Amazon Files:


  • How to find legitimate wholesalers and why you should avoid middlemen
  • How to prepare for your first call with wholesale vendors
  • The first thing you should NOT tell your wholesale representatives
  • How focusing on a product niche can help build your Amazon business
  • The benefits of building great relationships with wholesalers
  • How to turn around a rejection from a wholesale vendor
  • Techniques and tips for practicing talking over the phone with wholesale distributors
  • Why it’s okay to be a beginner
  • How a solid business relationship saved Kirstin’s Amazon business



Related Content:





The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2020 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access -  visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Communication to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.