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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

May 25, 2020

If you’re sick of competition and want to scale your Amazon business to another level, then bundling is for you. I hear you: you are worried that you won’t find the right vendors or won’t be able to sell your products, so you’d rather stick to retail arbitrage on Amazon. But while it can be scary to venture into the unknown, the success stories of doing bundles on Amazon are real.

Meet Al Bereznay, an e-commerce veteran who has been running his online business since 1999. He started his online business on eBay as a side hustle for additional income. Today, Al is a bundling expert who has grown his online family business on Amazon and believes strongly in doing Amazon FBA.

Al joins me today to share his experience in growing an online business and bundling on Amazon. He discusses how he began selling on eBay as a source of side income and illustrates how he pivoted to Amazon. He explains why he was reluctant to do Amazon FBA at first and why he still does his bundling in-house with his family. He also shares his approach to research and bundling, how he leverages suppliers and vendors to increase business, and his advice to people who want to start bundling on Amazon.


“It doesn’t matter how much we like the product; if we can’t bundle it, we walk away from it.” - Al Bereznay


This week on the Amazon Files:

  • Al’s background and how he stumbled into Ecommerce
  • Why Al switched from manufacturing management to selling on eBay full-time
  • The “Midas’ touch” days of Ecommerce
  • Growing his business from a side hustle to his family’s main source of income
  • How Al realized that eBay wasn’t enough and decided to explore other channels like Amazon
  • Al’s reluctance to start doing Amazon FBA and why he’s now a solid believer of it
  • How Al branched his Amazon business out to other products and the importance of diversification
  • Al’s first Amazon bundle and how he came up with the idea
  • Why Al still does his bundling in-house and the benefits of outsourcing to a prep center
  • Al’s approach to bundling and his research process and framework
  • The reason Al is a big fan of Merchant Words



Resources Mentioned:


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Want to Learn More?


It’s time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. We give you the exact framework & strategy we use to create and sell wholesale bundles with massive success!


To learn more, visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Al’s Story to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.