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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 2, 2019

Running a household of four kids while managing a thriving Amazon business, Michelle Maple is one busy, hardworking lady. Michelle started her online business career selling handcrafted items on Etsy. After realizing that she couldn’t scale her business the way she wanted to, she knew that she needed to find another opportunity to make a living. Luckily, Michelle discovered the Amazon Files podcast and a chance to start a business on Amazon. She immediately jumped into scouring information and learned how to earn an income through Amazon FBA. By taking one step at a time, having grit, attending Amazon workshops, and with the support of her family, Michelle is now able to run a prosperous Amazon FBA business.


Michelle joins us this week to share her experiences of running an Amazon business and how the wholesale bundling workshop helped her scale her online business. She shares her experience of selling on Etsy and the reason she moved to selling on Amazon. She explains how she runs her business from home and why she makes sacrifices to protect her time. She also emphasizes the importance of defining your goals and the value of investing in education.


“As an entrepreneur, you have to be willing to give up a lot of things. You have to have a plan and you have to be willing to hold yourself to it.” - Michelle Maple


This week on the Amazon Files:


  • Michelle’s life before starting an Amazon business
  • Her experiences with running an Etsy shop and why she pivoted to Amazon
  • How Michelle started an online store on Amazon
  • The benefits of outsourcing parts of a business
  • How wholesale bundling changed Michelle’s Amazon journey
  • Why retail bundling on Amazon is a great way to start a business
  • How Michelle runs her business from home and the importance of being willing to make sacrifices
  • Why writing down your goals can help you achieve them
  • How to turn seasonal Amazon products into evergreen items
  • Michelle’s advice for people who want to start on Amazon


Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2020 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:




Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #BusyMom to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.