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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 12, 2017

Lesley Hensell Demond works with Riverbend Consulting, a consulting firm specializing in copyright infringement, intellectual property rights, and counterfeit claims. Lesley started selling books on Amazon in 2010 and continued for several years. She slowly moved to online arbitrage, and now she just sells wholesale deals that she finds.  She spends most of her time helping clients who are third-party sellers or Amazon vendors. She began working on accounts for clients two years ago, and her business only grew from there.


On this week’s episode, Lesley explains why some third-party sellers are at an inherent risk for suspension for certain items, the restricted categories and their nonsensical nature, and why Amazon seller performance can be difficult to work with. She also explains how you can suspension-proof your Amazon business and shares tips on how to reduce your risk of having your account suspended.


If you’re a brand owner or a bundle seller, you need to go to brand registry because that helps to protect your listings.” - Lesley Hensell Demond


This weeks on Amazon Files:


  • High risk items and why they cause trouble
  • Are retail receipts actually accepted as proof of legitimacy of an item?
  • Input on discount stores and sourcing from them
  • Spreadsheets and the chaos they can cause
  • Ways to improve your chances to get reinstated
  • The importance of being honest and upfront
  • Acting like a legitimate business and working with aggressive companies
  • What Amazon sellers need to know about intellectual property complaints
  • Why you shouldn’t put brand names in back-end keywords
  • Dealing with returning inventory and keeping the seller safe
  • The ins and outs of brand registry
  • Cease and desist letters and ways to deal with them
  • Wholesale bundles as a good place to start protecting your account


Tips for Keeping Your Business Professional


  • Be honest
  • Keep track of everything and have documentation
  • Treat your customers the way you want to be treated
  • Match listings and have good customer service messages

Getting In Touch With Lesley:


Grow Your Amazon Business

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.