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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jun 15, 2020

Kevin Sanderson was once working in the corporate world. After realizing that he was working hard for somebody else’s dream, Kevin decided to work hard for himself, so he created his ecommerce business and focused on Amazon. Today, most of the sales in his Amazon business comes from nine different countries, including the US and it has been his mission to help people achieve similar results. Through his Expand to Canada Course and Maximizing Ecommerce Podcast, Kevin shares his wisdom with online business owners to help them grow their Amazon businesses internationally.

Kevin joins me today to share his strategies on expanding your Amazon business internationally. He explains why he recommends expanding to Canada first and describes the difficulties and challenges he faced in entering markets in other countries. He discusses the benefits of opening an Amazon.CA account and illustrates the potential problems that can occur when doing Amazon Fulfilled By Merchant (FBM) in Canada. He also shares how selling internationally has benefited him and his business, especially during a pandemic where nonessential items were restricted in the U.S.


“Every country reacted differently to the pandemic. If I weren’t selling internationally, I wouldn’t be getting these extra sales in Canadian dollars or Euros while my U.S. sales were down.” - Kevin Sanderson


This week on the Amazon Files:

  • Why Kevin started selling in Canada first when he expanded his Ecommerce business
  • The strategies Kevin came up with when he expanded his Amazon business internationally
  • The difference between merchant fulfilling from the US to Canada versus opening an store
  • How expanding his Amazon business internationally helped Kevin earn more income consistently amid the coronavirus pandemic
  • Why expanding their online business into other countries scares some people
  • The biggest challenges Kevin had to overcome when he started expanding his Amazon business in Canada
  • The reason Kevin recommends starting in the UK when expanding your Amazon business into Europe
  • What product listing and research looks like when selling in other countries
  • How you can benefit from Kevin’s Expand to Canada course and done-for-you services


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Connect with Kevin Sanderson


Join the Amazon Files HUB Community!

Are you excited about starting Amazon wholesale bundles, but find that it’s a lot harder than you thought? You may have thousands of ideas, but without a firm, clear direction on how to turn those ideas into profits - it can be challenging to see true success from your efforts.

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #International to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.