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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 24, 2022

If you're an Amazon seller, you know that creating and marketing your brand can be costly and time-consuming. 

But what if there were free marketing strategies out there that could help promote your brand and wholesale bundles outside of Amazon? 

And what if you had the first few steps you needed to get your brand out there?

Well, you’re in luck because we have an exceptional guest joining us, and he’s taking you behind the scenes in all things marketing and branding.

Hey, hey Amazon friends! 

Welcome to this week's episode of the Amazon Files, brought to you by Mommy Income. I am your host, Kristin Ostrander, and I am super stoked about today's guests that we have joining us today. 

He is the founder and leader of Simple Success Coaching, with over seven years in e-commerce now! He's done everything, from wholesale bundles to creating his own brand and marketing his products. I'm not even going to waste any more time talking about him because he has such an amazing and interesting story that will benefit you. Our special guest is Dustin Reichman.

Dustin was a civil engineer who created a marriage course with his wife and turned into an entrepreneur. His journey started with a message and a story they wanted to bring online. But it didn’t end there. 

With no formal training in marketing, he figured out how to create and market his brand through the School of Hard Knocks…by just taking action and learning from successful and failed attempts, but never giving up. It’s this idea of action that provides clarity and confidence to keep you going. 

However, there is ONE important thing we must all do today as entrepreneurs: having and sharing the conversation of brand stories so that you can connect with your customers and build the know, like, and trust factors to draw them in. 

But an important question remains

How do you create a brand story from something that seems a little bit insignificant, like cords, parts, or accessories? How do you market your brand outside of Amazon? And can it truly be marketed for FREE?

These are all great questions, and Dustin is here to take us behind the scenes and drop some gold. 

He divulges everything about his journey from marriage courses all the way to building and marketing his own brand. He shares how he created the Fire Stick brand and tips on how you can create your own brand too. He also touches on why branding is so important, the story behind the brand, and free marketing strategies to get your brand out there, even outside the Amazon seller platform.

But success doesn’t come without obstacles or hoops to jump through, especially the ones we create for ourselves in the form of imposter syndrome, doubts, and fear. Dustin reveals some secrets he picked up along the way: defeating imposter syndrome, quieting the fears, and stepping up with courageous actions even as he started with ZERO marketing dollars!

So are you ready to get the inside scoop on creating and marketing your brand and wholesale bundles outside of Amazon with full transparency? Great! Let’s dive in behind the scenes so you can start building your very own brand from scratch!


“‘I’m not qualified. I don’t have a degree in that. I don’t know what I’m doing.’ These thoughts keep you stuck, but the truth is that you’re learning from the school of hard knocks, from the school of action by just doing it, trying it, failing it, and figuring out what works instead of giving up. This is what qualifies you! So keep going. You’re doing great!” - Kristin Ostrander.


Thanks for tuning into this week’s episode of The Amazon Files

Now I want to hear from you! What have YOU learned? What were your AHA moments? Post what you learned and your AHA moment that helped you take action in my free private Facebook Group - the Amazon Files with code: FIRE CREEK Snacks and tag me so I can celebrate with you. 

Have questions? Email me directly at with all your questions, concerns, or doubts. I would love to answer them all for you.

That’s all for now, friends. I’m Kristin. See you on social and every week on the Amazon Files podcast 🎧