May 31, 2021
I have been talking about brand registry on Amazon for some time now; OK, it’s been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don’t want a brand; I don’t want to sign up for that.’ So, let’s talk about what having a brand registry means and why it’s important to you, especially if you use Amazon bundles as part of your business model.
It’s not something you need to be scared of... but it’s something you should be aware of.
Today, I talk about the current issues many of you are having when trying to list bundles with your GTIN exemptions. I explain what is happening regarding the brand registry on Amazon right now and what we can expect to become part of their policy. I explore the differences between brand approval and brand registry and what Amazon is currently accepting for you to be considered brand registered. I share why these brand registry requirements are great for your business and how you can create your brand bundles. I also share some good news coming from GS1 about UPCs as well as some great resources you can use for affordable custom packaging.
“What Amazon wants to verify is that you’re a legitimate brand; and legitimate brands usually have trademarks and custom packaging.” - Kristin Ostrander
This week on the Amazon Files:
Grow Your Amazon Business!
Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Branding to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.