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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 21, 2019

Michelle Butler is a mom and wife who quit her day job of 22 years to start her own Amazon business. She used to work in senior management for a large company before she took the plunge to be a full-time Amazon business owner. Today, she lives in Orlando, Florida with her family - watching her child grow - and spending as much time as she wants with them.

Michelle joins us on this episode to share what urged her to finally give up her day job to be a full-time Amazon business owner. She shares why “prepare” is the keyword to her success story, and a few unfortunate wholesale experiences she’s had that drove her to take wholesale classes and workshops. She also shares her must-have tools in the business as well as the educational resources she cannot do without as she established the foundation of her business.


“Everybody’s got different circumstances, so you really have to evaluate your circumstances, and what works for you, and what works for your family. This is a business model that works. Take the time to learn everything you can.” - Michelle Butler


This week on The Amazon Files:

  • What Michelle dreaded when she was working in corporate
  • How she came up with the idea to start an Amazon business
  • How she managed to work 16 hours and work on her Amazon business
  • The turning points in her Amazon business that made her realize she can do it full time
  • How being a planner helped her count the cost of starting a business
  • When she made the move from retail arbitrage to wholesale to bundles
  • Where she learned to do wholesale
  • The benefits of attending classes and joining workshops
  • How being an introvert became a benefit to her
  • The perks of being your own boss
  • Why she had to outsource everything in her life now
  • Words of encouragement for those who want to quit their 8-to-5 job
  • The difference between a live workshop and the research class and wholesale bundle course


Key Takeaways:

  • Prepare your family and your finances before making any decision that would also impact them.
  • What will set you apart on Amazon is to do what everyone else is not doing.
  • Having an Amazon business helps you guard your time with your family.
  • At least once or twice a week, educate yourself with something new.
  • If it’s something you want to do bad enough, you will figure out a way. Don’t give up.


Resources Mentioned:



Got Questions?

Shoot your questions on our Facebook Group! We’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to the code word MICHELLE to start interacting with our community.


Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cashout! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Grow Your Amazon Business

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.