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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 18, 2021

Today marks a very happy 7th birthday for Mommy Income, and I couldn’t be more excited to have you all join me in celebrating it. Hitting such a momentous milestone has got me thinking about how it all started, how we have progressed to where we are now, and what traits are necessary to achieve such a level of success, and that’s exactly what I want to share with all of you here today.


We’ll begin at the beginning by reviewing my own business journey and especially how Mommy Income got started and has grown over the years. I’ll then run through some of the most important character traits that are necessary to build a successful business, and look at the importance of knowing your ‘why’ and having realistic expectations. The dangers of comparing yourself to others, the concept of pivoting rather than quitting, and the shining example provided by Roger Crawford are also discussed. This is a very special day for Mommy Income, and I want to thank you all for making it possible by sharing not only some information and advice but, as you’ll hear, a very special gift as well.


Even more valuable information is available if you choose to join our Facebook group with today’s code word birthday, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your business to a whole new level, visit to schedule your one-on-one coaching call today.


This week on the Amazon Files:  


  •   Kristin’s business journey
  •   Mommy Income got started
  •   The character traits necessary to create a successful business
  •   The importance of your ‘why’
  •   Kristin’s special gift for listeners
  •   The dangers of comparing yourself with others
  •   Realistic expectations
  •   Roger Crawford
  •   Pivoting vs. quitting


“I see you participating, I see you there, and I want you to know that you are seen and heard and loved. You are the reason that I do what I do every single day.”

- Kristin Ostrander




“It's not some step by step formula that you can follow, that you can just give somebody a blueprint, because everybody's journey is going to be different and everybody's journey into whatever they consider as success is going to be different as well.”


“You always need to take action steps. There's always something practical to do. There's always a solution. There's always something to move towards.”


“You absolutely must know why and be passionate about the ‘why’, in order to start or grow something that big.”


“Is your passion or your purpose strong enough to get up and do it again, even on your worst day?”


“I also feel like it's a huge disservice when you have the keys to unlock someone else's prison, and then you just stand there and hold the keys, but you don't unlock that door for someone.”


“Comparison will kill you every time.”


“What you're going to have to emulate is the journey.”


“If your goal this month, or this year, or in 10 years, is to generate a million dollars in revenue, then you need to be consistently taking steps that lead you in that direction. That also means you're going to have to consistently sacrifice other things that don't align with that, or adjust your timeline.”


“If you cannot handle constant change, if you can't define the purpose and the passion that you have to achieve that purpose, and you are really good at giving up when things get hard, entrepreneurship is not for you.”


“No matter how long it takes. I am going to reach my goal.”


“Be consistent, be persistent, persevere through the hard will see your results.”


“Defeat really only happens when you give up, when you stop trying, when you quit. It's completely up to you.”


“There's strength in numbers, and we can always have something to learn from someone else.”


“All of your efforts have an exponential effect. You just don't always get to see the result right this second.”


“Wherever you are in life, this minute, your goals are possible. Your million dollar business, your ‘how you get there’ is all up to you.”


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Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword H to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.