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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jan 6, 2020

As the decade starts anew, many people will want to get more done in their Amazon businesses as part of their new year’s resolutions. But running an online business means running an overwhelming number of tasks such as admin, bookkeeping, and accounting, to name a few. Where do you even start? And to add to that, the world is full of distractions that could lull you into procrastination. The struggle is certainly real, and before you know it, entrepreneurs feel like they’ve failed their goals.


It doesn’t have to be this way. You can have the Amazon business of your dreams.


In this week’s episode, we discuss how you can get more done in your Amazon business while reducing the overwhelm. We share some of the best productivity apps that we use along with tips on how to manage distractions and increase your focus. We explain how to deal with procrastination and reveal the reasons we put things off. We also share our 15-Minute Hustle strategy as well as illustrate how it can help overcome procrastination.


“As your business evolves, you have to evolve your organization and planning along with it.” - Amy Feierman

This week on the Amazon Files:


  • The impact of planning and scheduling tasks for your business
  • How to use time blocking to organize your tasks and how it can help manage distractions
  • How sticky notes help Kristin focus on her Amazon business
  • How long it takes to recover from getting distracted
  • The power of using technology and apps for focus and distraction management
  • How fear, ignorance, and discomfort drive procrastination
  • How to overcome procrastination by limiting to-do lists to four tasks
  • What is the 15-Minute Hustle strategy and how to use it to achieve your goals
  • Why you should set time aside once a week for planning and organizing
  • Why tasks and projects should be broken down into smaller pieces
  • The value of setting up reward systems when completing tasks
  • The importance of outsourcing tasks and asking for help


Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2020 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword 15MinuteHustle to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.