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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Nov 8, 2021



Are you feeling stuck these days? At some point in all of our businesses, we all hit a plateau where we just don’t seem to move past a certain level of success. I can tell you it’s definitely happened to me over the course of my career and I’ve picked up some wisdom along the way that I want to share with you all. On today’s episode, let’s take a look at these plateaus that are simply a fact of doing business, and explore the ways we can bust right through them to reach that next level of success.


First things first, though, I want to remind you all of the workshop coming up in January that we’re all so excited about. Then we’ll dive into this common experience of plateauing, and I’ll share some of my valuable tips for busting through them. Along the way, I’ll discuss such aspects as looking for holes in your bucket, establishing processes, my true feelings about wholesale products and retail arbitrage, and the value of using Merchant Words. We’ll also review some of the lessons you can learn through our Hub training, and finish up with a look at both dealing with debt and AccrueMe, an Amazon funding method. Plateaus are a fact of life – we’re all going to experience them – so let’s work together to identify and break right on through the other side of them.


One surefire way to work your way through plateaus is to join our Facebook group with today’s codeword BUSTED, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your business to a whole new level, visit to schedule your one-on-one coaching call today.


This week on the Amazon Files:  


  •   The upcoming workshop in January
  •   The common experience of plateauing
  •   Tips for plateau busting
  •   Holes in your bucket
  •   Establishing processes
  •   My perspective on straight up wholesale products and retail arbitrage
  •   Merchant Words
  •   Hub Training
  •   Dealing with debt
  •   AccrueMe


“We're all in this together. We're all doing this together. We're all suffering together in some way or another but we're also profiting in some way. So, I want to just have more profit, more money, in your pocket.“

- Kristin Ostrander




“Everyone who has come to a January workshop really has loved how it's given them the positive momentum to start their business off right in that year, and just hit the ground running.”


“Whatever it is you're trying to manage right now, your persistence and your ability to change is going to get you a desired result.”


“In order to get what we've never had, we've got to do something we've never done.”


“Examine what your sourcing guidelines are.”


“Just try to move your parameters just a little bit and see if that helps you kick start into a little bit more of sales.”


“Pick up your calendar right now and plug in ‘Examine my numbers’ on the calendar somewhere, even if it's like one hour three weeks from now.”


“Many times businesses fail because people only do the stuff that's fun and exciting.”


“Processes simplify things.”


“It's really easy to let some of these things slide and then kind of wonder why your business isn't doing what you want it to do. Chances are, it's our fault, and we just have to own that.”


“If you're doing one method of sourcing right now, maybe pepper in a little bit of other things to see what's really going to work for you.”


“There's still nothing instantaneous about business.”


“You've got to be willing to be patient. You've got to be willing to be persistent. You've got to be consistent and keep going after what you want.”


“I am not against straight up wholesale products, like, at all. I'm not against retail arbitrage, although I think it has many risks in different categories we need to be aware of, but I'm not against these things.”


“I'm pro protection of your account, protection of your hard work, pro working smarter, not harder.”


“Are you utilizing all of the resources that you're already paying for?”


“Use your business to pay off your debt, and then start talking about bootstrapping your business because you'll take it a lot more seriously.”


“Everything that you are working for and deserve is on the other side of your procrastination and your overthinking and maybe just your busyness. So let's get accountable, and let's move the needle.”


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Grow Your Amazon Business!


Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword BUSTED to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.