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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jan 31, 2022

On this week’s episode, I’m joined by ecommerce expert Kevin Sanderson, who’s here to share his expertise in global business expansion. Kevin is the organizer of the Convert More Clicks Summit, which will be taking place on 1-3 February, so we kick the episode off with a chat about what the summit will cover. Kevin is bringing in some of the best experts from the Amazon world (including me!) to talk about driving sales, getting more traffic, and making more conversions. It’s going to be a fantastic opportunity to get advice and knowledge from successful business owners and entrepreneurs, so make sure you book your ticket!

In the rest of the episode, Kevin talks about his journey into the world of ecommerce, from working in the hotel industry to dabbling in retail arbitrage to running a successful international business. He shares how he began expanding into international markets, using his knowledge of Amazon to try out different markets and see which worked for him and which didn’t. Kevin also gives some advice about one of the scarier aspects of global expansion—dealing with other countries’ tax systems—and suggests some questions to ask your CPA or other financial advisors. Then we discuss the value of summits and the high-quality education they offer from experts in the field, with some tips about scheduling and how to get permanent access to presentations for later viewing. Finally, I ask Kevin for his thoughts on what not to do when expanding internationally, and Kevin discusses the importance of understanding the culture of the markets you choose to expand into.

You can get more advice on expanding your business globally from the Amazon Files and Mommy Income community by joining our Facebook group with today’s codeword INTERNATIONAL, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your business to a whole new level, visit to schedule your one-on-one coaching call today.

This week on the Amazon Files:

  • Brand new workshops for 2022
  • The Convert More Clicks Summit
  • Kevin’s e-commerce background
  • Creating a global expansion
  • How to deal with international taxes
  • Questions to ask your CPA
  • The value of summits and ongoing education
  • What not to do when expanding internationally
  • Understanding the culture in your marketplaces

The more we know, the more we grow.”

- Kristin Ostrander


We hear the term, you know, when you work for someone else, you’re working really hard for their dreams. I was living that. And so I was friends with these people, and I’m happy for their success, and they’ve done very well. And I’m happy for that. But it was like, I need to go carve my own path.”

I’m a hustler. So I understand, like, anywhere you can make a dollar, you should make a dollar.”

One of the things I learned very quickly was, it doesn't matter if you’re coming in with, you know, a couple thousand bucks or a million dollars in this business, everyone gets to a cash flow crunch at one point.”

By and large, if people in the US are buying it, chances are someone in Canada is looking for it right now, as we speak, and someone else is getting the sale over the course of the time you’re listening to this, that you could have gotten if you were offering your product there.”

Anytime you hear the word 'taxes', everyone gets real nervous.”

If you don’t have one, please pause this and go look for a CPA. Be a real business owner, have a CPA to do your taxes.”

Let not taxes be the reason that you don’t sell internationally. Because really, it’s about those products, right, finding the products that our international friends cannot get their hands on very easily locally and meeting that need for them with the products that we have access to.”

The beauty, though, of a summit is that, number one, you’re in the comfort of your own space, and you can kind of come and go. You can eat your popcorn or drink your coffee in your pajamas and still get high-quality education.”

I think it’s so important to, especially with entrepreneurs, to be able to have ongoing education because that one thing that you learn in one session of even one of these could change your business for life.”

We get caught in the weeds, and we’re just doing our business, and we’re selling products and doing all this, and we don’t make time for education. And then we wonder why we’re not growing or that we’re hitting a plateau.”

It doesn’t matter if you’re just starting out or, you know, you’re a seven- or eight-figure seller, you’re going to find something that you can employ into your business to really take things to the next level.”

I feel like I always level up when I learn from other folks.”

The first Friday of every month, I have a three-hour block that I use, personally, to watch other people’s trainings, other people’s things, to educate myself, because I don’t know everything. Because I am the wholesale bundle queen and expert at that, but I am not an expert on other things.”

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword INTERNATIONAL to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.