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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 19, 2020

If you’ve been selling on Amazon for a while, it can feel like they’re trying to bully sellers into submission. Not only do they make drastic changes, they sometimes don’t even bother telling you beforehand. But don’t get discouraged: with over 80% of U.S. households joining Amazon Prime in 2020, it’s no doubt it’s still the best place to sell. You certainly don’t have to be afraid of big bad Amazon, either, as there are action points you can take to stand up to Amazon and hold them accountable for their policies.


In this episode, I discuss how you can proactively prevent Amazon from bullying you. I illustrate some drastic changes they have made on the Seller Central homepage and reveal why they’re making those changes. I advise how you can persistently file your cases and explain why you need to answer the polls and surveys Amazon offers. I also describe how hiring virtual assistants can help you manage the cases you file against Amazon and underscore why voicing your thoughts matters.


“No one’s going to fight for your business except you. If something violates policy, hold Amazon accountable as much as you can.” - Kristin Ostrander


This week on the Amazon Files:


  • Proactive steps you can take to prevent Amazon from bullying you
  • Why Amazon created drastic changes on the Seller Central homepage
  • The horrors of Amazon’s customer service and seller support
  • The difference between feedback and reviews on your Amazon store
  • Amazon’s feedback policy and why you would want to keep your seller metrics nice and clean
  • How to file for a feedback removal and how many times you should attempt it
  • How holding Amazon accountable for their policies can help every seller
  • Receiving price alerts and why you shouldn’t hit the “update price” button
  • The importance of answering seller polls on Seller Central
  • The value of taking short surveys when Amazon responds to your case
  • Hiring and training virtual assistants as your Amazon business’s case managers
  • The power of advocating for the good of your business



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Resources Mentioned:



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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Bully to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.