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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 5, 2017

Pivoting is a natural part of running a business. On some levels, it is a necessary factor to consider to achieve your goals and impact your success. Every entrepreneur faces a period when they need to decide what changes they need to make to continue to grow their business. But how do you know when it’s time to pivot in your Amazon business?

On today’s episode, Amy and Kristin discuss how to identify when you need to make a change in your business and how making these changes can impact your business growth. They also discuss the importance of identifying your “perfect world” business model, taking baby steps to achieve that goal, and why it’s important to have a plan in place to address pivotal changes in your business.


“Change helps you grow.” - Kristin Ostrander


This week on The Amazon Files:

  • Various reasons you may need to pivot your business
  • The importance of recognizing when change is imminent
  • Overcoming the fear of pivoting your business
  • Bouncing ideas off non-Amazon sellers
  • Why pivoting is critical to achieving your long-term goals and dreams
  • Learning from negative experiences while pivoting
  • The effects of not pivoting
  • The importance of investing in your business and education
  • Identifying your self-worth and working in your zone of genius


Warning Signs Indicating You Need to Pivot:

  1. Working more hours per week than usual
  2. A decrease in profit or revenue
  3. Growing faster than you expected
  4. Doing too much work and not enough profit


Resources Mentioned:



Grow Your Amazon Business

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.