Music That Inspires: Listing Revitalizer with Todd Welch

Listing Revitalizer with Todd Welch

Aug 31, 2020

Have you ever come across a product on Amazon that would have sold so much if it weren’t so terribly listed? Those listings are actually potential gold mines, according to e-Commerce Specialist Todd Welch. Todd is the CEO of Welch Products, creator of Entrepreneur Adventure, and host of the Amazon Wholesale Podcast. Todd - whom I call the Listing Whisperer - and his “Mine and Refine” method can help you scale your profit by locating bad Amazon listings, taking control of them, and revitalizing them to your advantage.

Todd joins me today to share the process involved in his Mine and Refine method. He shares his experience in e-Commerce and explains how he got started with his Amazon business. He discusses how and why he changed his business model from retail arbitrage to wholesaling and describes how he kept going despite his challenging experiences with Amazon. He discusses the software he uses in his Mine and Refine method and the filters he uses to search for potential listings to revitalize. He also reveals the steps you can take to improve your sales and return on investment once you locate an Amazon listing to improve.

“Mine and refine. Listings with no recent sales but have four or five-star reviews are gold.” - Todd Welch

This week on the Amazon Files:

How Todd got started in Ecommerce and how he began selling on eBay and Amazon
What kept Todd growing his Amazon business despite beings thousands of dollars in debt
Todd’s private label failures and why he pivoted from doing retail arbitrage to selling wholesale on Amazon
The benefits of selling wholesale on Amazon
The “Mine and Refine” method for revitalizing listings and finding gold on Amazon
Common issues with wholesaling on Amazon
What makes a terrible product listing
The software programs Todd uses to search bad listings
Why Todd prioritizes filtering with reviews when looking for listings to refine
The next steps to take to double your Amazon sales after finding a bad listing
Amazon’s new requirements for changing listings and how to work around them
Things to update to make a bad listing sell more
Why you need to fill up a listing’s subject matter area with keywords
Working with listings to increase sales on product variations that don’t sell

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Want to Learn More?

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Todd to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.