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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 23, 2018

Losing money is one of the biggest fears of Amazon sellers. With the numerous items you can sell, the struggle of identifying which ones to add to your inventory is very real. One of the keys to make sure that your Amazon business doesn’t go south is by being smart about your inventory-buying decisions.

Today, we’re sharing how to overcome the hurdle of being stuck when buying inventory. We’re explaining how to lower your risk by arming yourself with the right information to make good buying decisions and how to take calculated risks. We’ll also discuss the significance of setting realistic expectations with the results that you want to see in your Amazon business and the benefits of finding replenishable products to add to your inventory.


“Buying inventory has nothing to do with how you feel about it. It has everything to do with the data and what the data says.“ - Amy Feierman


This week on The Amazon Files:

  • The most crucial task in bundle creation
  • What you need to set up before doing your research
  • Taking Calculated Risks versus Analysis Paralysis
  • Why having fewer touch points is better for business
  • One of the most vital elements in your business to factor in when pricing products
  • Volume versus Long Tail
  • A sample set of guidelines as a basis for your own
  • What replenishable products are and why it’s gold on Amazon
  • What “semi-automatic“ means in inventory-buying


Tips on How to Be a Smart Inventory-Buyer:

  • If you have a small budget, that means you’re going to spend more time picking the best products.
  • It takes baby steps to grow an empire.
  • Find evergreen replenishable items and stick to them.
  • Try different types of things because you don’t know where it’s going to land you.


Resource Mentioned:



Discover Your “Holy Grail!”

Your greatest investment is you! Find out how you can discover the replenishable -  the “Holy Grail” items - that you can sell on Amazon. Go to to learn more about our class on replenishable Amazon products today.


Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cash out! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word risky to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.