Preview Mode Links will not work in preview mode

The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 14, 2019

It’s officially Q4 season for Amazon sellers! You’ve spent months preparing for this season and are probably already starting to reap the rewards of your hard work. But, for many new Amazon sellers that haven’t had the opportunity to plan for the biggest selling season of the year, you’re likely wondering whether it’s too late to take advantage of the holiday sales.


Whether this is your first Q4 season or you’re a seasoned veteran, now is the time to stock your virtual shelves with great products your customers will love.


In today’s episode, we share our Q4 holiday selling tips for Amazon FBA. We reveal why people are shopping later this year and how to research what gifts people will buy this year. We share how your personal experience is invaluable and the advantages of going wide in your inventory selection. We also reveal the top three categories in terms of growth on Amazon and stress the importance of getting your stock into Amazon as early as possible.


“Research, planning, and inventory makes the best Q4 - and it’s not too late!” - Kristin Ostrander


This week on the Amazon Files:


  • Identifying when customers start holiday shopping and understanding the reason behind delayed sales
  • Demystifying myths around what products you should carry during the holidays
  • How to find out what gifts people are buying.
  • Using your personal experience to get product ideas.
  • Ensuring your listings include the Amazon gift wrapping option.
  • Why you need to offer a wide array of products during Q4.
  • The number one category of growth on Amazon right now.
  • Why it's vital to send in your products as early as possible.
  • How to get your inventory shipped in and accepted by Amazon quicker.
  • Continuing to stock everyday evergreen items in Q4.
  • Cart stalking and ear hustling.



Related Content:




Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cashout! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Holiday to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.