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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 24, 2018

Q4 is quickly coming to a close and 2019 is just around the corner. At this time of year, Amazon business owners will be thinking about their preparations for the coming year and considering what they want to accomplish. It is easy to overcomplicate these plans and end up setting unrealistic goals. Goals that are completely out of reach can be a setup for failure, so it is crucial to think carefully about future goals and take the time to outline the structured steps that will result in their successful completion.


Today, we share how you can set reasonable goals for your Amazon FBA Business in 2019. We highlight the different types of goals and how you should tackle them using a step-by-step approach. We share our experiences and how having an accountability buddy has helped us move forward and complete that next step. We also explain why it’s important to avoid jumping over steps to get to the end goal quicker.


“You need to be able to figure out what your next, one step is.” - Amy Feierman



This week on the Amazon Files:


  • Why you need to set realistic goals, be flexible, slow down, and work at a pace that is suitable for you.
  • The different types of goals and how to narrow your focus and figure out what your next step is.
  • Why you need to write your goals down and the benefits of having an accountability buddy.
  • The steps involved in building the best bundles, including doing your research and taking small steps in 15-minute hustles.
  • The different risks associated with creating retail arbitrage and wholesale bundles and the questions to ask wholesale suppliers.
  • The variables to consider when setting sales goals.
  • How to work smarter and get a good return.
  • Why you shouldn’t play the volume game.
  • How to balance your aims and goals against what more you are prepared to put in, be that budget or time.
  • How we feel about Amazon loans and all of the things you need to consider, including having a backup plan.


Mommy Income Question of the Week:


  • Can I do bundles with retail purchases instead of wholesale?



Related Content:




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  • Why wholesale bundles work
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  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword FBA GOALS 2019to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website  and subscribe to our mailing listfor even more resources.