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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jan 13, 2020

Focus and confidence are two things every entrepreneur needs to successfully manage an online business. But with the variety of products and services marketers aggressively pressure business owners into buying, Amazon sellers either fear choosing the wrong tools to expand their business or get distracted by the next shiny thing. No wonder a lot of us are bogged down by analysis paralysis.


How do you choose the best tools for your online business?


How do you overcome overthinking and expand your Amazon store?


In this week’s episode, we discuss how to be a better decision-maker for your online business to help you overcome overthinking. We explain how confidence can affect your decision making when buying products and reveal how FOMO (the fear of missing out) can pressure you into purchasing items and services that aren’t a priority. We share the tools and apps that we use in our businesses and explain why we use them. We also share some of the most important questions to ask yourself before you invest in a tool or service to expand your Amazon store.


“You don’t need more information; you just need the right information and ask yourself the right questions.” - Kristin Ostrander


This week on the Amazon Files:


  • How confidence can help you make better decisions for your business
  • How the fear of missing out affects decision making
  • The importance of determining your goals when buying a product or service for your online business
  • Why budget and time constraints should be taken into account when choosing a product or service
  • The reason you shouldn’t buy products or tools that you wouldn’t use immediately
  • Why you should look for an alternative product or service before making a decision
  • How understanding the features of tools you need can help you choose better products or services for your business
  • Research tips to help you ensure the quality of a product, tool, or service
  • How tracking your finances can help reduce your expenses
  • Why we chose InventoryLab to help manage our Amazon businesses
  • How to get unstuck from analysis paralysis
  • The difference between JungleScout and MerchantWords and which one is best for your Amazon business



Related Content:




The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2020 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Overthink to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.