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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 30, 2018

Fear of spiders. Fear of heights. Fear of small spaces. These are a few of the many fears that people have. While many entrepreneurs have a fear of failure, there are also those who have a fear of success. As fear manifests in different ways, knowing how to overcome this hurdle benefits you and your business more than you may realize.

In today’s episode, we’re going to share the manifestations of the one thing that’s preventing your Amazon business from growing -- fear. Since learning to overcome fear is a skill, we’re breaking down this struggle no one talks about and sharing the plan of attack on how to overcome one fear at a time to get it out of the way of your success to get you moving forward.


“Fear can be debilitating, or you can turn it to fuel.“ - Kristin Ostrander


This week on The Amazon Files:

  • How fear affects your performance and business growth
  • The relationship between analysis paralysis and fear
  • Different types of fear that keep entrepreneurs stuck
  • Various ways of expressing fear
  • The significance of having accountability when in the process of overcoming fear
  • How fear produces procrastination
  • Why people experience fear
  • How to get over fear by trusting the facts
  • Why knowing other people’s perspective is helpful
  • The benefits of writing down the worst-case scenario
  • The consequences of doing nothing
  • What is the antidote for fear


How to Overcome Fear:

  • Acknowledge your fear. Identify what and how you’re feeling.
  • Start paying attention to how you speak to yourself.
  • Look at the process you went through, trust the process, and take a step forward.
  • Trust the facts and not the feelings.
  • Get perspective from somebody else.
  • Explore all your options.
  • Create a learning growth plan.


Resources Mentioned:

Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cash out! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word #OneWordOne  to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.