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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jan 20, 2020

Despite having that deep desire to grow, we struggle and fail to take the necessary steps to do so. Whether it’s trying to widen our skillset, learn something new, or grow our Amazon businesses, there’s that force that keeps us from moving forward. We procrastinate, get distracted, and delay making decisions for what we want to achieve.


What keeps us lazy? Why do we sit on the couch binging on Netflix instead of working towards goals we’ve set for ourselves?


In this week’s episode, we discuss the one thing that prevents us from growing our Amazon businesses. We illustrate how the language we use in our everyday lives affects our mindset and explain why you shouldn’t make decisions to please everyone else. We reveal the roots of laziness and illustrate how to crush it by scheduling downtime. We also highlight how fear affects the way we decide and act as well as share a few tips and advice to overcome it.


“We procrastinate because we are afraid in some capacity. Fear is an illusion that we think protects us from something.” - Kristin Ostrander


This week on the Amazon Files:

  • How fear and guilt affect the decision-making process for our online businesses
  • How to make the best business decisions without fear
  • The fear of embarrassment and disappointing others
  • Why you shouldn’t please anyone and believe in yourself instead
  • The impact of taking small, baby steps to change your mindset
  • The power of the language we use and how it impacts the way we think
  • The roots of laziness and how to overcome it
  • Amy’s recent guilty pleasures and how she manages them
  • Using the 15-minute hustle to overcome lazy spells
  • How Kristin balances her downtime and working on her Amazon business
  • How to overcome laziness by creating schedules and breaking down large goals
  • Why you should outsource or hire help for parts of your online business
  • Why Kristin decided to hire a prep center for her Amazon store
  • How to say no to things you don’t enjoy doing
  • How fear prevents us from learning opportunities
  • Why you should schedule your downtime
  • Focusing on the best thing that could happen



Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


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Join us for the 2020 Confident Wholesale Bundlers Workshop!


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  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword KillingIt to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our websiteand subscribe to our mailing list for even more resources.