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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 12, 2018

As an Amazon newbie, you may be overwhelmed with all the guidelines, processes, and legal aspects of your new venture regardless of whether you’re doing your Amazon business full-time or as a side hustle. With all the things you need to know about FBA and establishing a business, it can be confusing to determine your starting to point. We all need to know where to begin.

In this episode, we’re sharing some tips for Amazon newbies who want to jumpstart their Amazon business in 2018. We’re sharing the necessary foundations when establishing a legitimate Amazon business, why “research” is the biggest keyword when you’re an Amazon newbie, and how to set yourself up for success.


“That’s part of what this business is -- it’s building on knowledge. It’s building on what you learn today, tomorrow, next week, next year.” - Amy Feierman


This week on The Amazon Files:

  • The first step to legitimizing your Amazon business
  • Why you need an employer identification number (EIN) and how to get it
  • What return on investment (ROI) is and why it’s essential for your business
  • How much Amazon is taking out on your sale
  • How to determine if your item is profitable
  • Why you should use the Amazon Seller App
  • What sourcing is and why you need sourcing guidelines
  • What your target ROI should be
  • The different levels of restricted categories, brands, and products
  • What Shiny Object Syndrome is and how to avoid it
  • Why you should personalize your business plan
  • Why having inventory preparation guidelines is necessary
  • How to identify if your process is efficient
  • How to customize your SKU and why you should do it
  • Tools you need for your Amazon business
  • What a Prep Center does and how to utilize it


Tips for Amazon Newbies:

  • Don’t make the newbie mistake of just guessing whether an item is profitable.
  • Focus on your progress and your business and where you are, and not look at everybody else’s numbers.
  • Work on your Amazon business 15 minutes at a time to help you move closer to your goal.
  • Pick one strategy and focus on it.
  • Create processes that help you become efficient.


Resource Mentioned:

Don’t Know Where to Start on Your Amazon Business? Start Here!

Are you an Amazon newbie who wants to know where to start your Amazon business? We are here to help! Get our VIP package at and enjoy full courses, research class, and lots of freebies. Also, you’ll get our Smart Outsourcing Guide as a launch pad to help you get started on your Amazon journey.


Exclusive Mommy Income Discount on FBA Supplies!

Looking for FBA supplies? Go to for an extraordinary customer service experience. Get 10% discount on your order when you buy anything at the FBA supplies category by using the code Mommy Income.


Access All Mommy Income Shows!

Get access on all our shows for more tips and strategies on your Amazon business when you join our Facebook community. Join our Facebook Group today by going to, and we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Use the code word newbie18, and we’ll let you in our community of Amazon entrepreneurs.


Jumpstart Your Amazon Business Today!

Are you ready to jumpstart your Amazon business but don’t know how? We can guide you step by step through easy-to-understand video instructions for your Amazon business must-haves. We’ve got everything you need in one place -- from setting up your Amazon account and shipping your items to Amazon fulfillment centers. Go to to start your exciting Amazon journey today.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.