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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jul 12, 2021

Last week, I promised that we would have another ‘question and answer’ session, and here it is! So many really excellent questions have come in, and keep coming in, that I just didn’t have enough time to cover them all in one episode, so we’re going to devote another one to it here today. They are, I am sure, questions that so many others would like to have answered, so please keep them coming so we can continue to build our community of success.


I’ll begin by reminding you of the incredible workshop coming up, and how I am just dying to see you all there, and then we’ll get into the meat of the show – your questions. We’ll cover a number of bundle topics such as the pictures to use, jumping on someone else’s bundle, buy box details, using Alibaba, and the growth potential. I’ll also share tips and insights into choosing winning bundles, making them unique, researching products  and manufacturers, preparing for seasonal bundles, and how to create higher sales velocity bundles. I am the Bundle Queen, if I do say so myself, so check out today’s episode to learn about the world of bundles, and how you can find success in this highly lucrative world.


This week on the Amazon Files:

  •   The upcoming workshop in Las Vegas
  •   How do you get pictures made for new bundle listings that you make?
  •   How do you take pictures for your items when you're sending to a prep center?
  •   Can you jump on someone else's bundle listing?
  •   I created a bundle listing and I'm the only seller, so how come I don't have 100% of the buy box?
  •   What criteria do you use in selecting a manufacturer on Alibaba to do business with? What kind of questions do you have? How do you negotiate with them?
  •   Is there room to grow with bundling?
  •   Can you sell from Pakistan or from overseas?
  •   How do you choose a winning bundle?
  •   What's your favorite category to bundle in?
  •   What's your average selling price for bundles?
  •   I find when I take the time to create a dollar store bundle someone is quick to jump on it and take the price. What can I do to make my bundles unique to avoid this?
  •   What specific criteria for products do you need to add a product to a bundle?
  •   How do you research seasonal products for bundles?
  •   Is Amazon still allowing us to do GTIN exemptions, and do the products have to be only generic or unbranded?
  •   Which keyword helper do you use for bundles?
  •   Is the Merchant Fulfilled Prime badge worth it?
  •   When I started I concentrated on retail arbitrage for Amazon, but with the pandemic I lost the ability to get inventory. What should I do?
  •   How do I create higher sales velocity bundles?


“I love you, and you're important to me, and I want you to succeed. I want you to reach every dream that you've ever had.

- Kristin Ostrander




“I've been bundling on Amazon since 2014, 2015, and I love bundling and never want to look back because it sets me apart from my competition.”


“You don't necessarily have to take all of these photos yourself. However, if you do, in the Wholesale Bundle System, there is a whole module about taking your own pictures.”


“If you're going to jump on someone else's bundle listing, the item needs to be identical down to the packaging -  identical.”


“We hope that you're going to follow the Wholesale Bundle System, and you're going to create bundles that no one can jump on, and therefore you get the lion's share and you get the buy box.”


“Quality of product is more important than cost.”


“Most of my experience with Alibaba has been very positive.”


“I was building myself a prison and not a business.”


“It's way better to build a sustainable business. And I found that bundling wholesale products is the easiest way to scale the fastest.”


“The more replenishable inventory you have, the more sustainable your business is going to be.”


“Choosing a winning bundle is this: meet a need or solve a problem for a customer, find the holes in the marketplace, and fill them with product.”


“Making kits for home decor is my absolute favorite right now.”


“You've got people that have millions of dollars and people that have a few pennies, but everybody is shopping on Amazon, so there's something for everyone.”


“Make $5 or more at least per bundle, please. Otherwise you're just running yourself into the ground.”


“The first thing you need to do is take the Wholesale Bundle System because it teaches you how to set your bundles apart from other people.”


“If you’re first, you’re best.”


“I use MerchantWords all the time. That's my best, my favorite keyword research tool.” 


“We don't sell volume, we sell profit margin. We make our money on margin.”


“Compare your bundle to what other bundles are out there. And if there's none, then there's room for yours.”


We provide all the training that you need right here at Mommy Income because we want you to succeed really, really bad.”


“I would love to be able to meet you and jumpstart your Q4 - even with starting to bundle.”


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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #PART2 to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.