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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Nov 2, 2020

From researching keywords and sourcing products to bundling and managing your finances, there is a lot to learn when it comes to running an Amazon business. This, in addition to the constant policy changes Amazon makes, can keep beginners in perpetual research mode and away from taking their first step. It’s definitely challenging for everyone to scale their online stores, but once you lock in a process that’s right for you, the sky is the limit for how many successful bundles that you can create.


In this episode, I answer some of the most frequently asked questions about starting an Amazon business. I share some of the best tools for product and keyword researching and discuss some of the steps involved in the keyword research process. I discuss branding matters, explain changes to GTIN exemption, and describe the newest changes on Amazon’s bundling policies. I also discuss how long it takes to get an Amazon bundle idea off the ground, from conceptualization to listing, and reveal what I think the future holds Amazon bundlers.


“The value of bundling is in working upfront and continuing to set yourself apart by creating products that solve problems for your customers.” - Kristin Ostrander


This week on the Amazon Files:

  • The value of bundling and how it has enhanced our Amazon business
  • How I discovered that I’ve been building a sellable business
  • The minimum amount of capital to get started with bundling on Amazon
  • Changes to the GTIN process and new requirements to get a GTIN exemption
  • Having UPCs on bundle products and some great news on creating pre-packaged kits
  • How to prevent other people from jumping on your bundle and how to set yourself apart
  • The most important thing to think about when creating a wholesale bundle
  • Giving your customers a unique experience by creating custom packaging
  • Why you need to rely on keyword researching over PPC campaigns
  • The only time I utilize PPC ads
  • The average number of items to include and cautionary measures in bundling
  • The bundle research process and making your bundle ideas happen
  • Whether you should do the wholesale method versus online arbitrage method
  • The benefits of picking a niche and focusing on that category
  • Product life cycles and how often I create new bundles
  • How long it takes to get a bundle off the ground, from conceptualizing to selling
  • Why MerchantWords is my favorite tool to use to do keyword research
  • Finding wholesale vendors in the COVID era
  • Creating your own bundle brand and making bundles that are not brand-centric
  • Amazon’s policy on bundling products from different brands
  • Why trademarking and brand registry are the way of the future for bundlers
  • Amazon’s IP Accelerator program and the investment it takes to get trademarked
  • Doing the hard work upfront and why copycats never win the race


Related Content:


Want to Learn More?

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #Updates to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.