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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 16, 2020

Debbie Joyce is a long-time member of the Mommy Income community. Not only is she a veteran bundle seller on Amazon, but she is also the Queen of Bundle Variations: she trusts in her knowledge bank, takes what she knows, and turn it into substantial profit. Debbie is living proof that you don’t have to reinvent the wheel or find the next shiny object to scale your Amazon business. All it takes is working smarter, not harder.

Debbie joins me today to share her Amazon journey. She explains how she began her online business and how she pivoted from eBay to Amazon. She shares how she uses keywords and Google Trends as part of her product research and explains how looking at customer reviews on Amazon helps her identify popular items. She also illustrates how you can use other apps and websites such as Pinterest and Etsy to find products to sell on Amazon as well as underscore the importance of sticking to your knowledge bank and expanding it.


“Look at your knowledge bank, look at what you know, and do your research before you jump in.” - Debbie Joyce


This week on the Amazon Files: 

  • How Debbie transitioned from eBay to starting an Amazon business
  • The lessons Debbie learned from the Wholesale Bundlers Workshop
  • Research challenges Debbie faced when she started bundling
  • How Debbie uses keywords and Google Trends to increase her sales on Amazon
  • The steps Debbie takes to add variations on her Amazon bundles
  • Why Debbie decided to focus her Amazon business on quality over quantity
  • Using Pinterest and Etsy to discover product trends
  • The benefits of working with a fewer number of wholesale vendors
  • The importance of paying attention to your customers’ reviews on Amazon
  • How Debbie sells seasonal items on Amazon
  • How brand registry and trademarking has changed Debbie’s business operations
  • Software and applications Debbie uses for her online business
  • Debbie’s advice to people who want to start an Amazon business


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Resources Mentioned:



Want to Learn More?

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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Debbie’sStory to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.