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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Aug 6, 2018

Failure is a scary concept, yet many of us encounter it at some point or another in our businesses. While it is more common than many people believe, it often goes undiscussed - which can be detrimental to your confidence and can sabotage your business. It’s important to do a self-assessment, to ask if you are reaching your goals, what might be holding you back – and why.

In this week’s segment of our Inner Entrepreneur series, we discuss the four most common reasons people fail in their businesses and how to recognize and overcome them. We explain how to decipher whether you are giving up on your business for the right reasons and discuss how beneficial having a plan and goal setting can be. We also share strategies for ditching your avoidance habits and explain why it is essential to be passionate about what you are doing and why you are doing it.


“Failure is not the opposite of success. It’s part of your way to success.” - Amy Feierman


This week on The Amazon Files:

  • Four reasons why people fail and how to avoid them.
  • The importance of flexible planning and having action steps.
  • How finding your “in a perfect world” scenario can help you get clear on your next steps.
  • How to determine the next three steps you need to take.
  • The importance of recognizing the gap between your “perfect world” and where you are right now.
  • Why you should celebrate the baby steps.
  • How to recognize if you are not giving your business enough time, energy, and effort in order for it to take off.
  • Why you need to assess if you have unrealistic expectations for your business.
  • The importance of asking yourself what you have learned from your mistakes or failure.
  • Why you need to be constantly aware of what you are spending and what you are making.
  • How to ask someone else for help with breaking things down into manageable steps.
  • The connection between avoidance and fear and the types of tasks we usually avoid.
  • Why it is okay to be uncomfortable.
  • The question you need to ask yourself when you are avoiding a task or project.
  • How accountability techniques can help you overcome avoidance.
  • The benefits of tackling big tasks before the easy ones.
  • Why making money does not make you passionate.
  • How to assess your level of passion for your business.



The Most Common Reasons Entrepreneurs Fail:

  1. Not having a plan
  2. Giving up too soon
  3. Avoidance
  4. Not being passionate about what they’re doing


Resources Mentioned:


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Grow Your Amazon Business!

Thanks for tuning in to this week’s episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.