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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Feb 18, 2019

Amazon sellers, particularly those that are relatively new, can feel overwhelmed or like they just can’t do it. You may not have realized that you need a business bank account or resellers license. Finding yourself in a trap and feeling ready to give up, it can be hard to know which way to turn next. It’s easy to sabotage your business by having the wrong mindset or unrealistic expectations.


However, anything is possible, dependent upon the amount of money and time that you have. If you recognize that you can't be good at everything straight away, you can still find financial freedom.


Today, we uncover why you may feel like you suck at Amazon and share how to fix the problems that you might be experiencing. We dispel the common misconceptions of running an Amazon business and reveal the solutions that will allow you to make corrections and critical pivots. We also explain the actions you should take to become better at what you do - and become more profitable while doing it.


“Small steps add up over time, so don’t feel like you need to climb Mt. Everest tomorrow.” - Amy Feierman


This week on the Amazon Files:


  • How to change your mindset, overcome your negative beliefs, and be okay with being a beginner.
  • What being consistent means, why being consistent is crucial, and how to create a routine.
  • How to use a Virtual Assistant (VA), track returns, handle negative feedback and set 15-minute hustles.
  • Putting feelings aside and making good decisions based on facts and data.
  • Assessing your risk tolerance and incrementally growing it to take your business to the next level.
  • Knowing your numbers, expenses, profit, inventory, and what to track.
  • Why you need to start bookkeeping early and the resources you can use.
  • How to work out your break-even prices and why you need to know them.
  • Cutting out the tools and other areas where you are wasting money.
  • How to conduct proper research, dig deeper into data, use software, and find niches.
  • Why you should set a research time limit.






Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on trainingon:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access- visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Less Stress to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.