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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Dec 30, 2019

Whether you like it or not, 2019 is about to end. Not only are we about to turn over a new leaf - we’re turning over a new decade. It’s that time where people set new goals for the next year. What do you want 2020 to look like? How do you envision your life changing, evolving, or improving? What are your goals for the new decade? More importantly, how do you plan to achieve those goals?


In today’s episode, we share some of the most important questions to ask yourself to guide you through the previous decade and determine how you want 2020 to look for yourself and your family. We explain why you should write down a “perfect world” scenario and underscore the power of goal-setting. We explain why you should stop tolerating things that no longer work for you. We also share the highs and lows that we experienced during the previous decade, including our struggles and best memories from before we started our online Amazon business.


“We are charged with the responsibility of being good stewards of our time, so we’re not off the hook for planning.” - Kristin Ostrander


This week on the Amazon Files:


  • What 2010 looked like for Amy and Kristin before they started their Amazon businesses
  • Kristin and Amy’s key memories, best achievements, and proudest moments in the past decade
  • How Kristin and Amy pivoted into their online businesses on Amazon
  • Why Kristin kept putting off her book “Dream Big, Step Small” and what motivated her to finish writing it
  • The impact of taking small, actionable steps towards your goals
  • Why you should write a perfect world scenario and how to do it
  • Why you need to stop tolerating things that are no longer working
  • The power of goal-setting and writing down your plans


Related Content:



The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2020 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! And be sure to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.