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The Amazon Files, hosted by Kristin Ostrander and Amy Feierman Amazon business strategists and founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 11, 2019

There is a lot to learn and understand about creating and maintaining a successful Amazon business. There are many questions that those looking to start a wholesale bundling business are asking and many more from those who are already bundling but want to find more success and refine their process.


Many new Amazon sellers feel unsure about the best practices and tactics to use and feel uncertain of what to do next.


For some, this can become a roadblock.


Today, we are answering all of the questions that you have on bundles. We explain what bundles are and how to choose items to add to your Amazon bundles. We share how to get your bundles to rank well on Amazon, how to select their keywords, and how to determine the right price that will make buyers what to purchase. We share our experiences of listing seasonal products and what to do if they suddenly stop selling. We also reveal the ways that you can differentiate your bundles and we share our top three tips on researching items to add to your bundles.



“Bundling is all about the research. It is the key to being successful in bundles.” - Amy Feierman



This week on the Amazon Files:


  • What bundles are and how they differ from multi-packs.
  • The parameters to determine what products are worth bundling.
  • How to get bundles to rank well without advertising and when it is appropriate to run pay per click.
  • When to re-bundle an item or items that do not sell.
  • Should you buy from wholesale distributors, manufacturers, or brands.
  • How to remarket seasonal items that did not sell last year.
  • Quality versus quantity and how to make good money by meeting a need.
  • How to price a bundle and value the service that you have provided.
  • When to list seasonal bundles and the keywords to use.
  • What to check if a bundle suddenly stops selling.
  • The terms to use to describe a ‘bundle.’
  • Different ways to keep a bundle exclusive and unique to you.
  • How to set your bundles apart in a crowded marketplace.
  • Are prep centers expensive?
  • Our top three research tips.
  • How to decide on the number of items to buy when testing wholesale bundles.
  • How to set your return on investment (ROI).








Related Content:




The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Bundle Queue to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.