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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 8, 2019

As we enter Q2, some wholesale bundlers are beginning to ponder on the mistakes they may have made during Q1. It is well worth spending a little time to become aware of the most frequent and common mistakes we make when bundling on Amazon. Having this knowledge now will save you money, make you more successful, and get you fully prepared to make the best of the coming quarter.  


Today, we share the mistakes to avoid when creating wholesale bundles on Amazon. We explain the importance of doing your research - including keyword research - and how to get started. We share the tools that will help you with your bundle photography and explain the importance of overcoming your fears and conducting your owntesting. We also share the questions that you should ask yourself when bundling items together as well as what you should review if your bundle isn’t selling.


“Research is key to bundles. Research is starting from the beginning and looking at all the parts and pieces as to why this bundle makes sense and why people will want it.” - Amy Feierman


This week on the Amazon Files:


  • What to look up when doing your research.
  • The difference between Merchant Words and Helium 10 for your keyword research.
  • The photography mistakes to avoid when listing your bundles.
  • Why it’s critical to overcome your fears.
  • The advantages of conducting your own A/B testing.
  • How to determine if a theme or bundle grouping makes sense.
  • Should you use pay-per-click to launch your bundles?
  • How and when to make tweaks to bundles that aren’t selling.
  • How to identify items you clear at your breakeven, when looking back.







Related Content:




The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on trainingon:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Bundle Mistakes to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.