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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 1, 2019

There are common mistakes that many Amazon sellers make, and these can often be due to incorrect assumptions. You might think that it is too expensive to get started with wholesale bundles or maybe you are afraid or nervous about approaching wholesale vendors. You may also be fearful and worried about the questions that vendors may ask.


Today, we reveal the myths, assumptions, and Amazon FBA mistakes to avoid in your wholesale bundling business. We share why you shouldn’t be fearful of getting a ‘no’ from wholesale vendors and share the secret to finding 100s of wholesalers. We answer the questions that you might have about whether or not you need to set up a legitimate business or website. We share many of the common mistakes that are centered around bundle pricing and explain why you shouldn’t forget to build relationships with wholesale reps.


“You always get a no if you don't ask.” - Amy Feierman Kristin Ostrander



This week on the Amazon Files:


  • The myths and wrong assumptions about wholesale bundles.
  • How to approach wholesale vendors for the first time.
  • How to find 100s of wholesalers.
  • Why you need to set up a legitimate business and get a resellers license.
  • Do you need a website or an e-commerce site?
  • Why you need wholesale even if the purchase price is the same as retail.
  • How to change your perspective, do your research, and consider factors other than the price.
  • Why you shouldn’t overlook building a relationship with your wholesale rep.
  • How not to underprice your bundles.
  • How to use Merchant Words and Jungle Scout.





Related Content:




The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?


Join us for the 2019 Confident Wholesale Bundlers Workshop!


Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on trainingon:


  • Why wholesale bundles work
  • The anatomy of a successful bundle.
  • The foundation for building successful bundles from the ground up.
  • Pricing strategies for your wholesale bundles.
  • And much, much more!


To reserve your spot at the 2019 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword WS BooBoos to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website  and subscribe to our mailing list for even more resources.