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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jun 17, 2019

Have you ever said to yourself ‘I don’t know how to create a listing.’ Do you find yourself afraid of doing it wrong, and hence don’t create the listing? It might be that you don't know what to put where or you could be unsure if you need to put all of this information in your listing. Perhaps you’re wondering how to use keywords in your listing and thus you might need more knowledge to create a listing or bring new products or bundles to the market.


Today, we discuss how to create the perfect Amazon product listing. We share how you can boost your business by creating listings that use the words that prospective buyers actually use to find and buy products. We describe how to choose a title and what to put in the bullet points and description as well as how to decide what keywords to use. We also highlight the courses that will help boost your Amazon listing knowhow and how putting this knowledge into practice will have customers finding your products, instead of you paying to find your customers.


“If you're afraid to create a listing, then the number 1 thing you need to tell yourself is a listing can be changed and updated. You do not have to put out the perfect listing the first time.” - Kristin Ostrander


This week on the Amazon Files:


  • Editing your listings and recognizing that your listing doesn’t need to be perfect the first time.
  • Why you need to create listings and choose keywords from the buyer’s perspective.
  • Why keyword accuracy is vital for appearing on page one.
  • Why your title should be optimized for mobile devices and the number of characters that will be visible.
  • How your description and bullet points appear in a different order on mobile vs desktop.
  • Putting the who, what, why, when and how into your bullet points.
  • Understanding indexing, Amazon’s algorithm, and testing your listing.
  • Finding the keywords, you may not have thought about for your listing.
  • How to educate yourself on creating compelling product descriptions.


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Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Perfect Listing to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.