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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

May 7, 2018

While the Internet is a great place to search for doors of opportunity for your Amazon business, nothing beats the possibilities that attending live trade show events offer. Many times, the casual conversations and the personal touch make and seal the deal. Going to these trade shows prepared and expectant will take you to places as you significantly reduce the overwhelm of what awaits you in these events.

In this episode, we’re breaking down why attending trade shows is the right decision for your business. We’re sharing how going to trade shows will benefit you and your Amazon business as well as the significant factors to consider when you’re thinking of purchasing a ticket. We’re also discussing how to plan for your trade show visit as you prepare the logistics, your finances, and yourself for the numerous catalogs, vendors, and opportunities that you will experience in these shows.


“One of the biggest and one of the most important benefits of going to trade shows is the relationships that you get to build with vendors.” - Amy Feierman


This week on The Amazon Files:

  • Why going to a live event is always a great experience
  • The advantage of having personal touchpoints
  • How to negotiate exclusives with vendors
  • The benefits of having a script for phone and personal conversations
  • What is trade show stalking
  • Why you need to bring your credentials when going to a trade show
  • The most important part of attending a trade show
  • The relevance of having a specific budget in mind
  • How to research on a product you recently seen at the trade show
  • How to track your trade show journey
  • How to use your Amazon App
  • How to know your niche


Benefits of Going to Trade Shows:

  • Build relationships with vendors and representatives
  • Negotiate exclusives
  • Touch and feel the products and catalogs.
  • Think outside your comfort zone and consider products or niches you haven’t thought about
  • Experience show specials and possible discounts


Resources Mentioned:


Confident Wholesale Bundling in Philadelphia!

We are bringing the Confident Wholesale Bundles Workshop to Philadelphia this July! We want you to experience the best kind of bundling confidence to move your business forward. Best of all - you will be able to implement what you learned from the Confident Wholesale Bundles Workshop the next day at the Philly Gift Show! There are only 20 seats available so head over to to grab your spot now!


Attend a Trade Show Without Actually Going!

Get access to a video that will walk you through the parts and pieces of how we do trade-show stalking when we don’t want to attend and be physically present at the trade show. Go to to watch the video.


Discover Your Niche!

People say that the lifeline of An Amazon business is research, research, research. Where do you start with your research? If you’re looking to learn how to do research the systematic way and find out your niche, our research class at will surely get you in the door and help you figure out the items you can sell.


Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cash out! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word trade to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.