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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 8, 2018

Beyond staying organized and knowing your numbers, what is the number one, most critically important thing you need to make more profit in your Amazon business?


Managing your mindset and taking control of your business.


Your mindset has a direct impact on your profitability. If you don’t believe in yourself and your ability to build a successful Amazon business - you’ll fall prey to the limiting beliefs, self-doubts, and negative self-talk that often run rampant for new e-commerce entrepreneurs.


On today’s episode, we discuss how your mindset impacts your profitability as an Amazon seller. We explain the importance of taking small baby steps to achieve your bigger goals, why trusting the facts instead of your feelings is the best way to overcome fear and procrastination, and how comparing your chapter one to someone else’s chapter 25 can have a negative impact on your business growth. We also share how perfectionism impacts your success, the attributes of successful entrepreneurs, and the importance of learning and pivoting to build a successful Amazon business.




“Believing in yourself is not enough. You actually have to take action.” - Kristen Ostrander




This week on the Amazon Files:


  • How your mindset impacts your Amazon profits.
  • Why taking action is just as important as believing in yourself.
  • How the 15-Minute-Hustle helps you achieve your goals.
  • How fear manifests itself and impacts your growth and profitability.
  • Trusting the fact - instead of your feelings.
  • The importance of setting realistic expectations.
  • The impact of comparing yourself and your success to others.
  • Key focus areas inside your business - beyond money, revenue, and ASPs.
  • How perfectionism impacts the success of your Amazon business.
  • Attributes of successful entrepreneurs.
  • The importance of learning, pivoting and taking small baby steps to grow your Amazon business.
  • How learning to be more efficient impacts your profits.
  • Overcoming analysis paralysis.
  • Using the 80/20 principle to transition your sourcing strategy and increase your Amazon profits.
  • Being committed to trying and testing new strategies and ideas.








Smash Your Amazon Competition, Double Your Income!

Are you tired of going from store to store to look for inventory just to see other sellers offer it a few months later? Do you want to smash your competition and double your Amazon sales this year? Double your sales without the unnecessary cashout! We’re going to share with you the strategies we used to reach the six-figure business we’re currently running through wholesale bundles. If you’re serious about growing your business, go to


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword Part Three to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website  and subscribe to our mailing list for even more resources.