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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Apr 2, 2018

Ashlin Hadden is the founder and CEO of the Ashlin Hadden Insurance Agency, an independently owned e-commerce and general liability insurance brokerage firm with relationships with the industry’s top insurance carriers. She has over 16 years of experience as an executive leader in the insurance, banking, and financial industries and is passionate about helping female entrepreneurs protect their assets and recognize potential risks.

Ashlin joins us today to share how she got started in the insurance industry, what inspired her to start her own brokerage agency, and why she decided to niche her services down to begin offering ecommerce insurance solutions to Amazon sellers. She explains why it’s critical for Amazon sellers to carry insurance regardless of the size of your business, the risks associated with not carrying insurance, and the importance of working with an insurance agent who understands the ecommerce and Amazon business industry.


“Your insurance agent has to know what you are doing in your Amazon business to protect you the right way.” - Ashlin Hadden


This week on The Amazon Files:

  • Why she enjoys working with ecommerce sellers.
  • The importance of carrying ecommerce insurance and how not carrying insurance can impact your business.
  • The process of purchasing ecommerce insurance.
  • Factors considered when building your insurance policy.
  • How your insurance policy grows with your business.
  • Amazon’s Terms and Conditions regarding sellers carrying insurance.
  • The difference between liability coverage and insuring product inventory.
  • When Amazon is responsible for insuring your inventory and when it’s your responsibility.
  • Insuring inventory while in transit.
  • The importance of working with an insurance agent who understands your Amazon business.
  • Risks associated with private label selling.
  • Risks associated with being underinsured.
  • How to estimate the insurance policy amount your business needs.
  • How she serves the Amazon community and what sets her apart from other insurance brokers.


Key Takeaways:

  • Even if you think your products won’t cause harm to your customers, you can still be listed in a lawsuit.
  • Business property and inventory is not covered by your homeowner’s insurance.
  • Find an insurance agent who understands how ecommerce business works.


Connect with Ashlin Hadden:


Tools and Resources Just for You!

Get a cheat sheet of the details of today’s show that include essential dates when things will take effect and fee increases you need to learn about. Download the show notes at to learn how you can make adjustments to your Amazon business.



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Got Questions?

Shoot your questions on our Facebook Group! we’ll be happy to answer your questions, listen to your vents, and encourage you to carry on in the right direction. Join our community where you can interact with sellers of all levels -- from people who are starting their Amazon journey to those who have been full-time sellers for years. Go to with the code word insurance to start interacting with our community.


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to iTunes, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Visit us on Facebook each week for a live discussion on how to grow your Amazon business and check out our website for even more resources.