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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Aug 24, 2020

It’s easy to get discouraged and de-motivated these days. After all, 2020 has been nothing like any of us have ever imagined. From pandemic to racial injustice, there’s a lot of issues that force us to adjust to a new normal - even when it comes to running our online businesses. But while the struggle is certainly real, a few reminders of the Dos and Don’ts of growing your Amazon business will help you balance yourself and tread the waters of an uncertain time.

In this episode, I discuss some key points about selling on Amazon that we need to remember, no matter our level of experience. I describe how, like in any other business, you’d need to invest time, money, and energy into your Amazon business and why it isn’t a get rich quick scheme. I explain why you need to narrow down your sources of information about starting an Amazon business and underscore the role of research in growing your Amazon store. I also highlight the benefits of wholesaling and explore why you need to think about your goals and anchor into them.


“What is it that you want out of your Amazon business? Keep your eye on that. Don’t compare yourself to others and avoid analysis paralysis.” - Kristin Ostrander


This week on the Amazon Files: 

  • Remembering what motivated you to start selling on Amazon
  • The value of unsubscribing from sources of negative energy and discouragement
  • Why I have a 15-minute limit on social media
  • The reason you should avoid buying BOLO lists and how they can distract you from long-term progress and success
  • Setting realistic expectations about selling on Amazon
  • Learning how to find profitable products to sell on Amazon through research
  • Using your knowledge bank and apps to find Amazon bundle ideas
  • How tactical arbitrage can increase your competition and crush prices
  • Narrowing down your sources of information and how to figure out who truly inspires you
  • What ‘Stupid Tax’ is and how analysis paralysis can kill your Amazon business
  • The benefits of selling wholesale on Amazon and why I no longer do retail arbitrage
  • The importance of bookkeeping and tracking your numbers on wholesale bundles
  • Making decisions based on your goals and what’s truly important to you


Related Content:


Join the Amazon Files HUB Community!

Are you excited about starting Amazon wholesale bundles, but find that it’s a lot harder than you thought? You may have thousands of ideas, but without a firm, clear direction on how to turn those ideas into profits - it can be challenging to see true success from your efforts.

Friends, you don’t have to do this alone.

I want to personally invite you to join the Amazon Files HUB community. The Amazon Files HUB community is a member-driven training center specifically designed for Amazon wholesale bundle sellers.


In the Amazon Files HUB community, you’ll enjoy:

  • Exclusive training videos
  • Over-the-shoulder demos
  • Live monthly Q&A sessions
  • On-Air coaching calls
  • PLUS additional community support


If you’re ready to take your Amazon wholesale bundling business to the next level, then join me and thousands of others in the new Amazon Files HUB community!

See you there!



Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #STOP to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.