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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Jun 29, 2020

One of the things that holds us back when it comes to growing our business is fear. And while we fear many things, it’s often the fear of failure that hinders us from achieving our dreams. Yet, Bill Wooditch - entrepreneur, leadership coach, and author of the Wall Street Journal bestseller Fail More: Embrace, Learn, and Adapt to Failure as a Way to Success -  believes that fear can empower us and that failure is an essential ingredient to success. Through determination and the “Always Forward” mindset he developed, Bill overcame his life’s challenges and forged his way to building a multi-million-dollar company.

Bill joins me today to discuss why failure is key to success. He reveals the biggest regret that he faced in his life and explains how he overcame it. He describes how you can avoid regret and how action is a salve to failure and an antidote to fear. He discusses how a person has the power to learn and grow from their mistakes and explains why being risk-averse is part of being human. He also underscores the difference between dreams and fantasies and highlights why you need to define what success means to you.


“Change that narrative. Do the work, take risks, and fail. But fail forward.” - Bill Wooditch


This week on the Amazon Files:

  • Bill’s journey from working a dead-end factory job to CEO of a multi-million-dollar company
  • The biggest regret Bill has ever experienced and how we can learn from regret
  • Taking small steps to bounce back from failure and why taking action is the antidote to fear
  • The role of humor in Bill’s life
  • Identifying the difference between fear and danger
  • The importance of approaching mentors and seeking others’ perspectives when overcoming fear
  • Avoiding the pitfalls of societal expectations of success by defining what success means to you
  • The difference between the growth mindset and the fixed mindset
  • Flipping the script on negative self-talk and transforming the energy of fear and worry into self-improvement and success
  • Planning to fail and the difference between dreams and fantasies


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Join the Amazon Files HUB Community!

Are you excited about starting Amazon wholesale bundles, but find that it’s a lot harder than you thought? You may have thousands of ideas, but without a firm, clear direction on how to turn those ideas into profits - it can be challenging to see true success from your efforts.

Friends, you don’t have to do this alone.

I want to personally invite you to join the Amazon Files HUB community. The Amazon Files HUB community is a member-driven training center specifically designed for Amazon wholesale bundle sellers.


In the Amazon Files HUB community, you’ll enjoy:

  • Exclusive training videos
  • Over-the-shoulder demos
  • Live monthly Q&A sessions
  • On-Air coaching calls
  • PLUS additional community support


If you’re ready to take your Amazon wholesale bundling business to the next level, then join me and thousands of others in the new Amazon Files HUB community!

See you there!


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #FAIL to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.