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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Oct 12, 2020

When was the last time someone used the dreaded s-word on you? Did they tell you that you should do or be something, whether you should be farther in your Amazon business or should be doing an Ecommerce business model that everybody’s doing? Who told you that you should? Chances are, if it’s not your mother-in-law, it’s you. And if it’s you, you may need to check why you’re “should-ing” yourself into doing something: because should can be as bad as can’t.


In this episode, I discuss the dangers of the word “should.” I describe how it can stem from the fear of being judged or embarrassed and how it can take us away from the things we want to actually do. I discuss the only times it’s okay to consider an s-word situation and reveal an alternative to doing a should. I also discuss the value of creating your “In a Perfect World” scenario and emphasize the importance of cultivating the beginner’s mindset.


“If you use the s-word, make sure you’re analyzing it all the way down to its core: that you “should” do something because it’ll get you to where you want to be.” - Kristin Ostrander


This week on the Amazon Files:

  • “Don’t you should me!” and the biggest problem with the word should
  • How should can come from a place of fear, guilt, or self-comparison
  • When is it okay to consider a should that someone tells you to do
  • The importance of thinking about our priorities instead of our shoulds
  • How crafting your ‘In a Perfect World’ scenario can help you avoid doing something out of guilt
  • Putting the “pro” in procrastination and what happened when I decided to stop being bad at something
  • The power of being humble enough to be a beginner
  • The value of getting better by challenging yourself


Related Content:


The Confident Wholesale Bundlers Workshop Goes VIRTUAL!


It’s time to take your Amazon business to the next level, meet other great Amazon sellers, and gain fresh, new ideas, skills, and strategies to consistently create Amazon bundles that sell like hot cakes!


This year, the Confident Wholesale Bundlers Workshop is going virtual! No need to pack your bags. No need to budget for hotel or flight expenses. The Confident Wholesale Bundlers Workshop is coming to you LIVE - right to your living room or home office.


At the Confident Wholesale Bundlers Virtual Workshop, you receive hands-on training on:


  • What wholesale bundles are and why they work
  • How to create a successful bundle - from start to finish
  • How to find and properly communicate with vendors
  • How to organize your wholesale research
  • Pricing strategies for your wholesale bundles
  • PLUS: All of the recordings of your training sessions and up to 10 new bundle ideas you can start right away


So if you’re ready to eliminate your competition and turn your research into a profitable revenue stream - the Confident Wholesale Bundle Virtual Workshop is for you.


To reserve your spot at the 2020 Confident Wholesale Bundlers Virtual Workshop, visit


Spots are limited to 20 participants, so don’t wait - reserve your spot today!


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword #should to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.