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The Amazon Files, hosted by Kristin Ostrander, Amazon business strategist and one of the founders of Mommy Income, hits the airwaves every Tuesday with the real truth about selling on Amazon. This show isn’t about sugar-coated reality. It’s real truth - the good, the bad and the ugly - shared with practical action steps and strategies to help both new and experienced sellers tackle the world’s largest retail sales platform.

Mar 9, 2020

Do you spend an entire day researching products for your Amazon business, but always seem to come up short? Do you have thousands of Amazon bundle ideas but come up with no products? You’re not alone. Many new Amazon sellers know that they need to do some product researching but have no idea where to start, and we’ve certainly been there before. If you feel like you’ve been spinning your wheels for nothing, know that there are research strategies you can execute to help you grow your Amazon business.


In this episode, we discuss how to research for profitable products to sell in your Amazon business. We underscore the importance of a niche and explain how you can use your knowledge bank to find your niche. We illustrate the benefits of business relationships with wholesale vendors and describe how they can help you scale your online business. We also explain why you need to focus on one to three catalogs as well as share tips to help you work smarter with creating Amazon bundles.


“People don’t buy products - they buy solutions. You have to think about the customer and what they want.” - Kristin Ostrander


This week on the Amazon Files:

  • Why you need to have a niche and a plan to find profitable products to sell on Amazon
  • How to find a niche using your knowledge bank
  • The importance of thinking about your customer’s needs and problems
  • Contacting wholesalers and why you need to focus on a smaller number of catalogs
  • How refocusing our catalogs benefited our Amazon business
  • How building a solid relationship with wholesale vendors can help you source profitable products for your Amazon business
  • How to “deluxify” your Amazon bundles to make more sales
  • Looking at competing products to enhance your own product bundles
  • How to stop overthinking your product research and sourcing


Related Content:


The Confident Wholesale Bundlers Workshop Comes to a City Near You!


Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan?

Join us for the 2020 Confident Wholesale Bundlers Workshop!

Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you’ll receive hands-on training on:

  • What wholesale bundles are and why they work
  • How to build bundles that SELL
  • The foundation and framework for building successful wholesale bundles from the ground up
  • How to find and properly communicate with vendors
  • How to organize all of your wholesale research information
  • Pricing strategies for your wholesale bundles
  • And much, much more!


To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit:


Grow Your Amazon Business!

Thanks for tuning into this week’s episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don’t forget to share your favorite episodes with your friends on social media! Use the codeword FRAMEWORK to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don’t forget to check out our website and subscribe to our mailing list for even more resources.